Robert Lyons
Stop using AI as a yes-man: Make it challenge your sales thinking

Stop using AI as a yes-man: Make it challenge your sales thinking

August 10, 2026
Most people use AI to get answers. Help me prepare for this meeting. Summarise this opportunity. Tell me what I...
By Robert Lyons
< 1 MIN READ
The economics of LAER maturity: why lifecycle discipline protects partner margins

The economics of LAER maturity: why lifecycle discipline protects partner margins

August 4, 2026
“I’m a small partner with limited staff and tight margins. How can I afford the costs associated with an effort...
By Robert Lyons
< 1 MIN READ
ChatGPT Work mode for sales: Chat vs Work and GPT-5.6 explained

ChatGPT Work mode for sales: Chat vs Work and GPT-5.6 explained

July 28, 2026
Most salespeople already use ChatGPT. They ask it to improve an email, prepare discovery questions, research an industry or challenge...
By Robert Lyons
< 1 MIN READ
How to turn assets into a useful AI sales enablement bot

How to turn assets into a useful AI sales enablement bot

June 3, 2026
An AI sales enablement bot solves a problem every seller knows. You’re prepping for a call, you need a specific...
By Robert Lyons
< 1 MIN READ
The power of customized PLM

The power of customized PLM

April 3, 2024
In an era where efficiency, agility and innovation are the keys to competitive advantage, customized PLM (Product Lifecycle Management) has emerged...
By Robert Lyons
< 1 MIN READ
TCS demonstrates "Bringing Life to the Connected Digital Enterprise" with CoE launch in Cincinnati

TCS demonstrates "Bringing Life to the Connected Digital Enterprise" with CoE launch in Cincinnati

February 19, 2024
A recently launched Industrial low-code/no-code Center of Excellence (CoE) in Cincinnati, Ohio is allowing manufacturers to see first-hand how they...
By Robert Lyons
< 1 MIN READ
Uncorked: The force needed to pull a cork

Uncorked: The force needed to pull a cork

February 16, 2024
If you’re an engineer like me, you cannot truly relax with a bottle of wine until you know the load...
By Robert Lyons
< 1 MIN READ
Manufacturing Digital Transformation: The Imperative Journey

Manufacturing Digital Transformation: The Imperative Journey

January 5, 2024
Today’s era of technological advancement has shifted digital transformation from being just a buzzword to an essential pivot for manufacturers....
By Robert Lyons
< 1 MIN READ
Design automation and CAD customization deliver enhanced flexibility

Design automation and CAD customization deliver enhanced flexibility

November 16, 2023
Technology is evolving every day, and the whole world is becoming digital. The concept of digital design automation and customization...
By Robert Lyons
< 1 MIN READ
Changing lives and creating opportunities: TANSAM brings tech to underserved

Changing lives and creating opportunities: TANSAM brings tech to underserved

October 16, 2023
A hands-on education center gives underserved people in southern India state a chance to thrive using the latest Industry 4.0...
By Robert Lyons
< 1 MIN READ
How low-code enables servitization in manufacturing

How low-code enables servitization in manufacturing

October 10, 2023
Over the past few years, there has been a significant shift in the manufacturing industry toward servitization. This involves transitioning...
By Robert Lyons
< 1 MIN READ
How much time do you spend searching for parts?

How much time do you spend searching for parts?

September 26, 2023
Imagine repairing your lawn mower’s Briggs & Stratton engine and discovering a cracked 1/4-20 bolt. You dump out the old...
By Robert Lyons
< 1 MIN READ
Supplyframe’s DSI unlocks new capabilities for Teamcenter customers

Supplyframe’s DSI unlocks new capabilities for Teamcenter customers

September 25, 2023
Since Supplyframe’s acquisition by Siemens in 2021, we have created numerous synergies that unlock transformational benefits for customers using both...
By Robert Lyons
< 1 MIN READ
Build a Solid Edge plugin in 5 steps

Build a Solid Edge plugin in 5 steps

September 21, 2023
Siemens 3D CAD software Solid Edge allows developers to extend its functionality by creating plugins. These plugins offer customized features,...
By Robert Lyons
< 1 MIN READ
Transformation to SaaS – Building a financial and operational strategy for transformation

Transformation to SaaS – Building a financial and operational strategy for transformation

September 19, 2023
In our first blog on partner SaaS transformation, we discussed the need for change and realistic ways to make it...
By Robert Lyons
< 1 MIN READ
Siemens and NVIDIA the most dynamic duo since Batman and Robin

Siemens and NVIDIA the most dynamic duo since Batman and Robin

September 1, 2023
It’s no secret that innovative business strategies as well as collaborative engineering and development teams on both sides made up...
By Robert Lyons
< 1 MIN READ
AI in manufacturing - everything you need to know

AI in manufacturing - everything you need to know

August 10, 2023
It is no secret that Artificial Intelligence (AI) has the potential to transform and revolutionize the manufacturing sector. The ostensible...
By Robert Lyons
< 1 MIN READ
MAC Trailer reduces CAD model library by 77% using Strategic Parts Management

MAC Trailer reduces CAD model library by 77% using Strategic Parts Management

July 20, 2023
MAC Trailer opened its doors to show you how they get their top-of-the-line trailer out on the roads. It all starts...
By Robert Lyons
< 1 MIN READ
PROLIM and Siemens to host NX University 2023

PROLIM and Siemens to host NX University 2023

July 20, 2023
Experience Siemens solutions in action while learning from the NX development team about what’s new in the latest release of...
By Robert Lyons
< 1 MIN READ
Siemens Teamcenter part of the Microsoft Cloud for Manufacturing ISV designation

Siemens Teamcenter part of the Microsoft Cloud for Manufacturing ISV designation

July 18, 2023
At its Microsoft Inspire event Tuesday, July 18, Microsoft announced that Siemens has been selected as a Microsoft Cloud for...
By Robert Lyons
< 1 MIN READ
AI-powered root cause analysis improves product quality 

AI-powered root cause analysis improves product quality 

May 22, 2023
Solving quality issues remains a challenge  Manufacturers know problems can occur at any stage of production. These issues can cause...
By Robert Lyons
< 1 MIN READ
ATA and Siemens to host digital image correlation seminar

ATA and Siemens to host digital image correlation seminar

May 19, 2023
Explore digital image correlation (DIC) alongside your industry peers at an upcoming seminar hosted by ATA Engineering and Siemens Digital...
By Robert Lyons
< 1 MIN READ
How Portcast and Siemens Digital Logistics create resilient, transparent supply chains

How Portcast and Siemens Digital Logistics create resilient, transparent supply chains

April 27, 2023
Siemens Digital Logistics and Portcast, a global leader in real-time ocean visibility, partner to enable resilient and transparent supply chains...
By Robert Lyons
< 1 MIN READ
Sustaira's newest guide: Sustainability and ESG software evaluation criteria

Sustaira's newest guide: Sustainability and ESG software evaluation criteria

March 14, 2023
We recently released Sustaira’s new Evaluation Criteria Framework for ESG and Sustainability Software. This framework consists of over 60 criteria...
By Robert Lyons
< 1 MIN READ
Reconnecting with partners at AP Converge

Reconnecting with partners at AP Converge

March 10, 2023
After Converge being a virtual event for the last two years, it was exciting to meet our partners face to...
By Robert Lyons
< 1 MIN READ
Component-based architecture in a nutshell

Component-based architecture in a nutshell

January 12, 2023
Here’s another slightly technical-focused story for you. This one is all about component-based architecture – what it is, how it...
By Robert Lyons
< 1 MIN READ
Low-code building block approach to sustainability and ESG

Low-code building block approach to sustainability and ESG

December 21, 2022
Today in Sustainability and ESG, we are navigating an ever-changing and uncertain landscape. For organizations trying to meet new regulations...
By Robert Lyons
< 1 MIN READ
You've been accepted into Partner Academy

You've been accepted into Partner Academy

December 7, 2022
Congratulations, and welcome to Siemens Partner Academy! You are now part of a world-class program that provides limitless opportunities for...
By Robert Lyons
< 1 MIN READ
Mold design software isn't a carton of milk

Mold design software isn't a carton of milk

November 17, 2022
Across the world, tooling companies are making a tough choice: to continue designing molds the way they are now or...
By Robert Lyons
< 1 MIN READ
4 tips for capitalizing on your brand

4 tips for capitalizing on your brand

November 4, 2022
As a partner owner, how do you build your company’s brand? While many B2B companies agree that brand marketing is...
By Robert Lyons
< 1 MIN READ
Multidiscipline development requires a multidiscipline partner

Multidiscipline development requires a multidiscipline partner

October 20, 2022
Product complexity continues to swell, with no sign of slowing down. Manufacturers must harness this complexity to create a competitive...
By Robert Lyons
< 1 MIN READ
How efficient is your parts management?

How efficient is your parts management?

September 27, 2022
“Back in the day…” is the start of many stories about the past. Well, back in the day, when industrial design...
By Robert Lyons
< 1 MIN READ
FPGA and ASIC development rely on overview and readability

FPGA and ASIC development rely on overview and readability

September 19, 2022
Quality and development time are critical parameters for Field Programmable Gate Array (FPGA) and Application Specific Integrated Circuit (ASIC) device...
By Robert Lyons
< 1 MIN READ
Partner perspective from Hannover Messe 2022

Partner perspective from Hannover Messe 2022

September 9, 2022
A visit to the world’s largest industrial fair, Hannover Messe, would be incomplete without stopping by the Siemens booth. Attendees...
By Robert Lyons
< 1 MIN READ
Simulate airborne disease spread in digital twin solutions

Simulate airborne disease spread in digital twin solutions

September 7, 2022
The COVID-19 pandemic exposed critical weaknesses in preparation and mitigation tactics for airborne infectious diseases. One weakness, for example, is...
By Robert Lyons
< 1 MIN READ
Perform load analysis with real-world results

Perform load analysis with real-world results

August 8, 2022
There are more forces at work than just pulling when hauling a trailer. The load on the towing vehicle is...
By Robert Lyons
< 1 MIN READ
Plot a course to a digital future at CIMdata PLM Road Map event

Plot a course to a digital future at CIMdata PLM Road Map event

May 11, 2022
Some of the most dominant forces driving PLM digital transformation will converge at the end of the month for the...
By Robert Lyons
< 1 MIN READ