Reconnecting with partners at AP Converge

By Cindy Lau

After Converge being a virtual event for the last two years, it was exciting to meet our partners face to face in Bangkok, Thailand on Feb 7 and 8. Over 130 partner executives from 82 companies across Asia Pacific attended, along with our sponsor, Amazon Web Services (AWS). In this two-day event, we converged for business-to-business networking, discussed how we can own the future with our customers by being agents of change and shared best practices to drive business growth together. 

There were one-on-one partner executive meetings for Siemens management and business leadership sales teams to work together to lead our customers through their digital transformations. The event concluded with the awards presentation and gala dinner.

Kiran Poojari delivers a customer perspective to the crowd during a speech at the Asia Pacific Converge event last month.
Simple Energy CTO Kiran Poojari speaks at AP Converge.

Kiran Poojari, chief technology officer at Simple Energy, India talked about electric vehicles (EVs) and their role in the future of sustainable mobility. He discussed how digitalization enables EV manufacturers to be efficient and environment friendly.  As a start-up, they use cloud-native Siemens Xcelerator solutions to drive digital transformation.

A man stands on stage at AP Converge delivering a presentation on SaaS transitions
Ryan Morris, of Morris Management Partners, delivers a SaaS-focused presentation at AP Converge.

Guest speaker Ryan Morris, of Morris Management Partners, stressed the urgency of shifting to SaaS, the benefits of adapting the business strategy to SaaS and how to transform partner businesses by making specific, incremental changes to achieve actual results along the way.

Converge 2023 – The agents of change

A group of Converge attendees pose with signage.
A large group of attendees pose for a picture while embracing their roles as agents of change.

The overarching theme for the 2023 AP Converge event was centered on developing an ownership mentality and being agents of change. The theme was prevalent throughout the entire event and was embraced by attendees.

Two rows of people express excitement with thumbs up and fist pumps from the stage of Converge
A group of partners and Siemens management, including leaders Bob Jones, Bas Kuper, Jeff Zobrist and Jennifer Lim, pose with an award winning partner organization at AP Converge.

The partner awards ceremony and gala dinner were not to be missed. Everyone enjoyed the food and a collaborative game while celebrating our partners’ outstanding performance. 

A large group of people hold up cards with various single-digit numbers on them while in a banquet room at AP Converge.
Participants in a collaborative game enthusiastically shout and hold up cards during the gala dinner at AP Converge 2023.

Key Takeaways for partners:

  • Partners feel motivated, bold and fully ready to become Agents of Change
  • Recognize the support from Siemens and winning together to lead the way with our customers
  • Build professional services and customer success
  • Monetize the SMB Market
  • Collaborate on value-driven solutions

What partners would like to have included for future events

  • More industry-domain breakout sessions
  • Some activities for partners in different countries to connect and share
  • Allow more salespersons to join

Join us at AP Executive Partner Forum 2024!

Mark your calendar for AP Executive Partner Forum 2024, planned for January 2024.  If you are not yet a partner, join our partner ecosystem to seize new opportunities, grow your business and expand your practice in the digitalization economy.

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This article first appeared on the Siemens Digital Industries Software blog at