SaaS and cloud selling represent far greater revenue potential for partners who plan and execute properly.

Build a sales and marketing engine that thrives in a SaaS world

Begin with the End in Mind Times have changed. The B2B technology market can no longer grow by simply selling…

A shelf holding several jars of nuts, bolts and screws. Searching for parts can be a cumbersome and time-consuming, like sifting through jars of old bolts looking for the right one.

How much time do you spend searching for parts?

Imagine repairing your lawn mower’s Briggs & Stratton engine and discovering a cracked 1/4-20 bolt. You dump out the old…

Transformation to a SaaS business represented by gears meshing, each gear symbolizing a key business function such as operations and financial

Transformation to SaaS – Building a financial and operational strategy for transformation

In our first blog on partner SaaS transformation, we discussed the need for change and realistic ways to make it…

Colorful simulated airflow displayed on a rendering of a Corvette in Simcenter.

Siemens and NVIDIA the most dynamic duo since Batman and Robin

It’s no secret that innovative business strategies as well as collaborative engineering and development teams on both sides made up…

AI in manufacturing is represented by a man in a factory holding a laptop to monitor automobile production.

AI in manufacturing – everything you need to know

It is no secret that Artificial Intelligence (AI) has the potential to transform and revolutionize the manufacturing sector. The ostensible…

Siemens Teamcenter is part of Microsoft Cloud for Manufacturing. In this photo, a robot controls manufacturing operations while an employee looks on.

Siemens Teamcenter part of the Microsoft Cloud for Manufacturing ISV designation

At its Microsoft Inspire event Tuesday, July 18, Microsoft announced that Siemens has been selected as a Microsoft Cloud for…

A road extends forward and upward into the sky, toward a cloud shaped like a dollar sign. Hyperscalers provide the infrastructure and support to deliver high-powered solutions through the cloud with ease.

Cloud marketplaces and the future of B2B sales

Digital transformation has crept into every facet of our lives, simplifying how we live and work. It’s paved the way…

Dancers are silhouetted on stage by bright, colorful lights at Converge.

Reconnecting with partners at AP Converge

After Converge being a virtual event for the last two years, it was exciting to meet our partners face to…

Chalkboard with the word Brand written on it

4 tips for capitalizing on your brand

As a partner owner, how do you build your company’s brand? While many B2B companies agree that brand marketing is…