SaaS and cloud selling represent far greater revenue potential for partners who plan and execute properly.

Build a sales and marketing engine that thrives in a SaaS world

Begin with the End in Mind Times have changed. The B2B technology market can no longer grow by simply selling…

A 3D CAD cutaway of the inside of a jigsaw designed in Solid Edge software leveraging a custom plugin.

Build a Solid Edge plugin in 5 steps

Siemens 3D CAD software Solid Edge allows developers to extend its functionality by creating plugins. These plugins offer customized features,…

A road extends forward and upward into the sky, toward a cloud shaped like a dollar sign. Hyperscalers provide the infrastructure and support to deliver high-powered solutions through the cloud with ease.

Cloud marketplaces and the future of B2B sales

Digital transformation has crept into every facet of our lives, simplifying how we live and work. It’s paved the way…

Partner Academy illustration with hand-in-hand representation of partner relationship.

You’ve been accepted into Partner Academy

Congratulations, and welcome to Siemens Partner Academy! You are now part of a world-class program that provides limitless opportunities for…

Chalkboard with the word Brand written on it

4 tips for capitalizing on your brand

As a partner owner, how do you build your company’s brand? While many B2B companies agree that brand marketing is…

YouTube, Facebook, Twitter, LinkedIn and Instagram logos appear over an image of Earth. Navigating the B2B buyer's journey relies on leveraging these platforms.

Navigating the digital B2B buyer’s journey

The B2B buyer’s journey is undergoing seismic shifts. The good news is you can avoid falling through the cracks by…

Onboarding strategy impacts employee retention

Job openings are near an all-time high, according to the Washington Post, allowing job seekers to be pickier about the…

businessman walking on a rollercoaster

Journey to Recurring Revenue Series Part I: Adaptability is the new collateral

How adaptable are you – or think you are? Don’t risk extinction by maintaining the status quo.

woman typing on a laptop

Customer Self-Solve: A Key to Thriving in the 2020s

Customer support has come a long way from dispatch models and pager wearing.