A road extends forward and upward into the sky, toward a cloud shaped like a dollar sign. Hyperscalers provide the infrastructure and support to deliver high-powered solutions through the cloud with ease.

Cloud marketplaces and the future of B2B sales

Digital transformation has crept into every facet of our lives, simplifying how we live and work. It’s paved the way…

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You’ve been accepted into Partner Academy

Congratulations, and welcome to Siemens Partner Academy! You are now part of a world-class program that provides limitless opportunities for…

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4 tips for capitalizing on your brand

As a partner owner, how do you build your company’s brand? While many B2B companies agree that brand marketing is…

YouTube, Facebook, Twitter, LinkedIn and Instagram logos appear over an image of Earth. Navigating the B2B buyer's journey relies on leveraging these platforms.

Navigating the digital B2B buyer’s journey

The B2B buyer’s journey is undergoing seismic shifts. The good news is you can avoid falling through the cracks by…

Onboarding strategy impacts employee retention

Job openings are near an all-time high, according to the Washington Post, allowing job seekers to be pickier about the…

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Journey to Recurring Revenue Series Part I: Adaptability is the new collateral

How adaptable are you – or think you are? Don’t risk extinction by maintaining the status quo.

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Customer Self-Solve: A Key to Thriving in the 2020s

Customer support has come a long way from dispatch models and pager wearing.