Chalkboard with the word Brand written on it

4 tips for capitalizing on your brand

As a partner owner, how do you build your company’s brand? While many B2B companies agree that brand marketing is…

4 productivity killers in die design

Die shops across North America understand that their survival depends on their efficiency, especially when it comes to tooling design…

A man explains Sustaira's Sustainability and ESG Circle to an attendee at the Hannover Messe trade fair.

Sustainability and ESG: Sustaira, Mendix team up at Hannover Messe

Hannover Messe, one of the world’s largest trade fairs dedicated to industry development, was held May 30 – June 2….

How efficient is your parts management?

“Back in the day…” is the start of many stories about the past. Well, back in the day, when industrial design…

A circuit board illuminated in a deep blue light

FPGA and ASIC development rely on overview and readability

Quality and development time are critical parameters for Field Programmable Gate Array (FPGA) and Application Specific Integrated Circuit (ASIC) device…

Two men stand in front of a computer at Hannover Messe 2022

Partner perspective from Hannover Messe 2022

A visit to the world’s largest industrial fair, Hannover Messe, would be incomplete without stopping by the Siemens booth. Attendees…

Simulation interface of Circulate software depicting airborne particle spread in a building.

Simulate airborne disease spread in digital twin solutions

The COVID-19 pandemic exposed critical weaknesses in preparation and mitigation tactics for airborne infectious diseases. One weakness, for example, is…

A man and woman in a modern office setting high five in celebration of an achievement. S&T partners can work with traditional channel partners to win more deals.

Boost your business by engaging S&T partners

If you’re a partner selling and supporting Siemens Xcelerator products, you need to look closely at what our Software and…

YouTube, Facebook, Twitter, LinkedIn and Instagram logos appear over an image of Earth. Navigating the B2B buyer's journey relies on leveraging these platforms.

Navigating the digital B2B buyer’s journey

The B2B buyer’s journey is undergoing seismic shifts. The good news is you can avoid falling through the cracks by…