Bradley Stern

Bradley Stern oversees global partner sales development and leads the Siemens Xcelerator for Partner Excellence (XPE) program at Siemens Digital Industries Software. He has more than 10 years of sales and channel development experience with global technology providers.

Artificial Intelligence (AI) in a complex and modern GPU card

AI Fluency: The Next Great Sales Divide

May 2, 2025

The biggest divide in modern sales won’t be who has AI—but who knows how to sell with it. The B2B…

By Bradley Stern
3 MIN READ

Sink or swim: Outcome-based selling is non-negotiable with SaaS

April 30, 2024

The SaaS seismic shift SaaS solutions have transformed the way we sell and consume software. Gone are the days of…

By Bradley Stern
4 MIN READ
A road extends forward and upward into the sky, toward a cloud shaped like a dollar sign. Hyperscalers provide the infrastructure and support to deliver high-powered solutions through the cloud with ease.

Cloud marketplaces and the future of B2B sales

March 16, 2023

Digital transformation has crept into every facet of our lives, simplifying how we live and work. It’s paved the way…

By Bradley Stern
4 MIN READ