Shawn Wasserman
Process Industry Marketing Writer

As a process Industry thought leadership writer at Siemens Digital Industries Software, Shawn produces podcasts and blogs to help leaders in the process industry streamline their operations via new tools, technologies and software. For over 10 years, he has informed, inspired and engaged the engineering and thought leadership communities through online content.

Bottom line, people can't ditch oil. Is going green doomed?

Bottom line, people can't ditch oil. Is going green doomed?

June 26, 2026
Experts say Industry can not fully abandon Petroleum. So, is the concept of industry "going green" even possible?
By Shawn Wasserman
< 1 MIN READ
Bottom line, people can't ditch oil. Is going green doomed? – Transcript

Bottom line, people can't ditch oil. Is going green doomed? – Transcript

June 26, 2026
Experts say Industry can not fully abandon Petroleum. So, is the concept of industry "going green" even possible?
By Shawn Wasserman
< 1 MIN READ
Energy sectors' digitalization is a must in an AI world – Transcript 

Energy sectors' digitalization is a must in an AI world – Transcript 

June 12, 2026
The energy industry is entering an inflection point of digitalization, data centers and artificial intelligence.
By Shawn Wasserman
< 1 MIN READ
Energy sectors' digitalization is a must in an AI world

Energy sectors' digitalization is a must in an AI world

June 12, 2026
For decades the energy industry has been plagued by volatility due to the ever-fluctuating price of oil. The result, the...
By Shawn Wasserman
< 1 MIN READ
Industrial AI jeopardy: the truth about inaction – Transcript

Industrial AI jeopardy: the truth about inaction – Transcript

May 29, 2026
Why organizations must adopt industrial AI technologies and how to convince skeptics before it is too late.
By Shawn Wasserman
< 1 MIN READ
Industrial AI jeopardy: the truth about inaction

Industrial AI jeopardy: the truth about inaction

May 29, 2026
Why organizations must adopt industrial AI technologies and how to convince skeptics before it is too late.
By Shawn Wasserman
< 1 MIN READ
FAIR data brings focus to industries drowning in complexity

FAIR data brings focus to industries drowning in complexity

May 20, 2026
Don't sleep on FAIR data when making industrial AI, the comprehensive Digital Twin and the metaverse.
By Shawn Wasserman
< 1 MIN READ
The value of process industry AI: shatter the one-size-fits-all myth–transcript

The value of process industry AI: shatter the one-size-fits-all myth–transcript

May 14, 2026
There is no industry AI for all. Just like employees, it become more valuable with expertise.
By Shawn Wasserman
< 1 MIN READ
The value of process industry AI: shatter the one-size-fits-all myth

The value of process industry AI: shatter the one-size-fits-all myth

May 14, 2026
There is no industry AI for all. Just like employees, it become more valuable with expertise.
By Shawn Wasserman
< 1 MIN READ
Industrial data needs new targeted ontologies. They aren’t for humans

Industrial data needs new targeted ontologies. They aren’t for humans

May 6, 2026
As AI increase in popularity, it becomes important to optimize industrial data ontologies for both humans and computers.
By Shawn Wasserman
< 1 MIN READ
The 5 best FAIR data secrets to empower process engineers – Transcript

The 5 best FAIR data secrets to empower process engineers – Transcript

April 29, 2026
Learn the five secrets of FAIR data and how it will herald the next industrial revolution through digital twins, AI and simulation.
By Shawn Wasserman
< 1 MIN READ
The 5 best FAIR data secrets to empower process engineers

The 5 best FAIR data secrets to empower process engineers

April 24, 2026
Learn the five secrets of FAIR data and how it will herald the next industrial revolution through digital twins, AI and simulation.
By Shawn Wasserman
< 1 MIN READ
How data is the new oil – Transcript

How data is the new oil – Transcript

April 15, 2026
"Data is the new oil" is conditionally true. See how to mine insights from data lakes and the future of multidisciplinary AI for engineering applications.
By Shawn Wasserman
< 1 MIN READ
How data is the new oil

How data is the new oil

April 10, 2026
Learn why data is the new oil, how to mine insights from data lakes and the future of multidisciplinary AI for engineering applications.
By Shawn Wasserman
< 1 MIN READ
How to make data the new oil with AI

How to make data the new oil with AI

April 2, 2026
Make "data the new oil" can be a dangerous analogy for CEOs championing AI efforts. But one important step turns this hallucination into reality.
By Shawn Wasserman
< 1 MIN READ
Ontologies: How to make sense of the data explosions in process industries – Transcript

Ontologies: How to make sense of the data explosions in process industries – Transcript

March 25, 2026
Digitalization is burying the process industry under a mountain of data. Industry leaders must learn how ontologies make sense of it and transform it into revenue.
By Shawn Wasserman
< 1 MIN READ
Ontologies: How to make sense of the data explosions in process industries

Ontologies: How to make sense of the data explosions in process industries

March 20, 2026
Digitalization is burying the process industry under a mountain of data. Industry leaders must learn how ontologies make sense of it and transform it into revenue.
By Shawn Wasserman
< 1 MIN READ
5 big reasons Executable Digital Twins will surge in 2026

5 big reasons Executable Digital Twins will surge in 2026

January 8, 2026
2026 will be the year where Executable digital twins (xDTs) surge in popularity. Learn why here.
By Shawn Wasserman
< 1 MIN READ