Bottom line, people can’t ditch oil. Is going green doomed?
Industry can not fully abandon crude oil. The number of derivative products made from petroleum are too vast and vital to survival. The food industry relies on fossil-derived fertilizers. Meanwhile, products from textiles to medications rely on ingredients and feedstocks isolated from oil.
So, is the concept of industry “going green” even possible? This is the central focus of the latest episode of the Industry Forward Podcast. It features host John Nixon, Global Vice President of Process Industries at Siemens Digital Industry Software and his guest Thiago Ribeiro, Global Head of Energy, Chemicals and Infrastructure at Siemens Digital Industry Software. Their solutions will define the future of industrial environmentalism.
In this podcast you will learn:
- 01:10 – Why oil and gas is still needed in a green future
- 04:47 – How going green is still possible for industries that need oil and gas
- 09:24 – Why industrial environmentalism has oil and gas companies rebranding
- 14:12 – What PLM and comprehensive digital twins can teach environmental causes

John Nixon – Global Vice President of Process Industries at Siemens Digital Industry Software
As Group Vice President for Process Industries at Siemens, John leads a global team that helps process industries leverage digital solutions that enhance efficiency, accelerate innovation and achieve sustainability goals.
John has over three decades of experience in strategy, operations and technology deployment for energy, chemicals, life sciences and CPG. He is well versed in the operational and business pressures of industry, including regulatory demands, decarbonization, talent gaps and the push for innovation.
Thiago Ribeiro – Global Head of Energy, Chemicals and Infrastructure at Siemens Digital Industry Software
As Global Head of Energy, Chemicals and Infrastructure at Siemens, Thiago defines strategy, investment priorities and go-to-market guidance that drive profitable growth and long-term customer value.
Thiago has over two decades of experience in chemical engineering and the energy industry. He has led large-scale digital transformation for companies worldwide, such as in the United States, Canada, Europe, the Middle East, South America and Asia.
The Industry Forward Podcast
Join industry experts to explore the key trends, transformative technologies and real-world innovations that are reshaping fields from aerospace, industrial machinery and semiconductors to pharmaceuticals and beyond. Each episode delivers an in-depth discussion on the dynamic challenges industries are facing and how digitalization driven by AI, software and the comprehensive digital twin is meeting those challenges today and redefining the global industry of tomorrow.