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All Corporate
Benedict Russell
Sales teams are drowning in information. NotebookLM helps you make sense of it
March 19, 2026
Sales teams are surrounded by information. The challenge is turning that information into insight before the next customer conversation. NotebookLM...
By Benedict Russell
< 1
MIN READ
The AI sales coach: the future of cold call training
March 11, 2026
A sales rep sits at their desk preparing for a cold call. They have reviewed the LinkedIn profile, scanned the...
By Benedict Russell
< 1
MIN READ
How AI is changing prospect outreach
March 4, 2026
One of the hardest parts of modern selling is not finding prospects. It is reaching them with a message that...
By Benedict Russell
< 1
MIN READ
Use AI to create competitive battlecards for smarter prospecting
February 24, 2026
Competitive battlecards have traditionally been a marketing deliverable. Built periodically, distributed broadly and rarely updated in time for a live...
By Benedict Russell
< 1
MIN READ
Your LinkedIn Profile Is Killing Deals: How to Fix It Fast
February 18, 2026
Most B2B sellers treat LinkedIn like a résumé. Role title. Company name. Career history. That approach costs deals before the...
By Benedict Russell
< 1
MIN READ
Free vs paid AI in selling: when experimentation turns into execution
February 12, 2026
AI has quickly become part of how modern sellers work. Emails, meeting preparation, proposals, follow-ups and internal alignment increasingly rely...
By Benedict Russell
< 1
MIN READ
CRIT: the four-step prompt that turns AI into a real sales partner
February 4, 2026
Don’t have time to read? Listen to this 5 minute podcast here: https://www.linkedin.com/smart-links/AQEw1Vd6JmDCaQ Most sellers are using AI. Very few...
By Benedict Russell
< 1
MIN READ
Customize AI to work the way you do
January 27, 2026
Introduction AI tools such as ChatGPT, Claude, Copilot, Gemini, and others are now embedded in daily work. They’re used to...
By Benedict Russell
< 1
MIN READ
