Benedict Russell
Your LinkedIn Profile Is Killing Deals: How to Fix It Fast

Your LinkedIn Profile Is Killing Deals: How to Fix It Fast

February 18, 2026
Most B2B sellers treat LinkedIn like a résumé. Role title. Company name. Career history. That approach costs deals before the...
By Benedict Russell
< 1 MIN READ
Free vs paid AI in selling: when experimentation turns into execution

Free vs paid AI in selling: when experimentation turns into execution

February 12, 2026
AI has quickly become part of how modern sellers work. Emails, meeting preparation, proposals, follow-ups and internal alignment increasingly rely...
By Benedict Russell
< 1 MIN READ
CRIT: the four-step prompt that turns AI into a real sales partner

CRIT: the four-step prompt that turns AI into a real sales partner

February 4, 2026
Don’t have time to read? Listen to this 5 minute podcast here: https://www.linkedin.com/smart-links/AQEw1Vd6JmDCaQ Most sellers are using AI. Very few...
By Benedict Russell
< 1 MIN READ
Customize AI to work the way you do

Customize AI to work the way you do

January 27, 2026
Introduction AI tools such as ChatGPT, Claude, Copilot, Gemini, and others are now embedded in daily work. They’re used to...
By Benedict Russell
< 1 MIN READ