Thought Leadership

Five Ways to Maximize the Value of IESF Automotive

By Paul van Straten
IESF Automotive 2020
IESF Automotive 2020

Since its inception two decades ago, IESF Automotive has been a calendar staple for automotive design engineers and executives worldwide. Now, with the pace of innovation in overdrive, the event is more critical than ever.

Presented by Siemens Digital Industries Software, IESF Automotive will arm you with actionable and industry-specific insights about EE architecture, embedded software, and digital transformation. There will be a special focus on the development of electric and autonomous vehicles.

The event will be virtual this year, so pencil in the following dates depending on where you are in the world, December 9th for those of you in America, and December 10th for those in Japan, China and Europe. This live virtual event will be packed with content to drive your business forward. If you haven’t yet secured your free pass, register now. Then, read on for ways to get the most out of your virtual experience at IESF Automotive 2020.

Engage the experts

That is to say, participate. While listening to the world’s leading voices in electrical, electronic, and embedded software design will be inspiring and educational, engaging them can be transformative. Leverage the Q&A feature to seek clarity, get answers to your thorniest problems, and pressure-test your own ideas. You might even spark a relationship that meaningfully expands your network.

Also, IESF will feature two guest speakers in the general sessions, so be on the lookout for those. First up is former GM R&D chief and author, Larry Burns with a keynote on how driverless vehicles will change our world. This is followed by Fisker founder and CEO, Henrik Fisker in discussion with Siemens, Ed Bernardon. Their session ‘Driving electric vehicles technology and adoption, the final part of the journey’ will be one of the highlights of the afternoon session.

Guest speakers
Guest speakers

Tailor your experience

With scores of sessions to choose from, you’ll have no trouble finding content that speaks to your specific challenges. Whether you’re navigating issues of cybersecurity or managing testing protocols, orchestrating Digital Twins or acceleratinginnovation, the agenda is packed with fresh thinking and relevant case studies to sharpen your perspective. Log into your account today to save individual sessions to your calendar.

Take the long view

We’re talking a lot about electric and autonomous vehicles this year, but what will we be talking about in 2022? Or in a decade? As you listen to the presenters, consider not just how their messages apply immediately but what implications they might have over the long term. Let these insights inform how you innovate in your own organization, how you bring your business to market, and how you differentiate in a crowded field.

Join the conversation

The industry’s best minds will tune into IESF automotive for inspiring perspectives and practical solutions, but they’ll also come seeking community. Before, during, and after the event, use hashtag #IESFAuto to chat, brainstorm, collaborate, and debate. The conversations may trigger your next big idea. And, these connections may well turn into future colleagues, customers, partners, or advisers. 

Bring the whole team

The upside of IESF Automotive going virtual, there are few, if any, barriers to entry. Encourage your colleagues to join you at the event, so you can most efficiently apply what you learn to your own organization, advancing your shared goals together.

Haven’t yet registered for IESF Automotive? Secure your free pass today.

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This article first appeared on the Siemens Digital Industries Software blog at