There’s still time to register for Automotive Testing Expo 2026: Experience AI powered performance engineering with Simcenter
📅 Date: June 23-25, 2026
📍 Location: Messe Stuttgart, Germany
Join us at Automotive Testing Expo 2026
Find us at Siemens AG booth (Hall 1, booth #1930)
Automotive development is at a turning point. Increasing system complexity, electrification and software-defined vehicles are transforming how products are designed and validated, placing new pressure on engineering teams to move faster while maintaining confidence in performance.
At Automotive Testing Expo Europe 2026, Siemens invites you to explore how AI-powered performance engineering is helping organizations respond to these challenges by accelerating development, improving decision-making and ensuring reliable validation outcomes.
Why does this matters for you
Testing is no longer just a final validation step—it has become a strategic enabler of innovation. Engineering teams must now balance speed, complexity and performance, while extracting meaningful insight from ever-growing volumes of data.
Equally important, physical testing remains essential to confirm product behavior under real-world conditions. By connecting simulation with synchronized physical validation, you ensure that performance, durability and safety targets are met with confidence. This integrated approach ultimately helps reduce development risk, shorten time-to-market and deliver higher-performing products.
With Simcenter, you can rethink how testing fits into your development process. By enabling early design exploration through virtual prototyping, you can refine and validate concepts before physical hardware is available, significantly reducing costly late-stage iterations. At the same time, AI-driven workflows allow you to transform raw test and simulation data into actionable intelligence, automating analysis tasks and uncovering insights that would otherwise remain hidden.
Siemens at ATE 2026: AI-powered performance engineering
At this year’s Automotive Testing Expo, Siemens will showcase how AI-driven data workflows, virtual prototyping and physical testing can be combined into a single, connected engineering approach.
Rather than treating these domains as separate activities, Simcenter integrates them into a continuous workflow that supports decision-making from early concept development through to final validation. AI-powered workflows enhance both test and simulation activities by automating data processing and revealing deeper patterns, while Virtual prototyping enables engineering teams to explore design alternatives and predict performance early in the process. Physical testing then completes the loop by validating performance under realistic operating conditions.
AI plays a central role across this entire workflow, not only speeding up analysis but also continuously improving accuracy and insight generation. This allows teams to move seamlessly from data to decision, combining speed, intelligence and confidence in every stage of development.ce.
What to experience at the Siemens booth
At the Siemens booth, you will experience how these concepts translate into practical, real-world engineering applications through a series of live demonstrations designed to address your daily challenges.
The AI-powered test data workflows station demonstrates how organizations can unlock the full value of their data. From AI-ready data acquisition using Simcenter SCADAS to advanced data management and workflow automation, you will see how end-to-end AI processes can streamline testing activities. These capabilities reduce manual effort, accelerate data processing and reveal deeper insights, enabling engineering teams to scale AI adoption and make faster, more informed decisions.
In the structural testing with AI assistance demonstrations, the focus shifts to real-world validation. Here, technologies such as AI-assisted modal analysis and shaker-based testing show how structural performance and system integrity can be assessed under realistic operating conditions. By improving testing efficiency, setup accuracy and result consistency, these methods help ensure robustness, safety and durability while increasing confidence in validation results.
In the area of virtual prototyping and predictive validation, you will see how component- and system-level simulation techniques enable early design evaluation and performance prediction. Demonstrations such as Virtual Prototype Assembly (VPA), NVH simulation and auralization, and sound quality engineering illustrate how engineers can assess noise and vibration behavior long before physical prototypes are available. By shifting validation earlier in the process, these approaches reduce dependency on physical testing, accelerate development cycles and provide greater confidence in design decisions.
Finally, the thermal-mechanical testing for electrification area highlights how Simcenter supports the validation of modern electrified systems, including e-drives and power electronics. These demonstrations show how combined thermal and mechanical testing enables engineers to evaluate performance and durability under real operating conditions, helping reduce risk and ensure reliability in increasingly complex electrified architectures.
Meet Siemens experts
Automotive Testing Expo is more than a technology showcase—it is an opportunity to engage directly with experts who understand your challenges.
At the Siemens booth, you will have the chance to connect with specialists across key domains such as NVH and acoustics, durability and structural dynamics, electrification, and AI-driven test data workflows. These experts bring deep experience in combining simulation and physical testing to solve complex engineering problems and optimize development processes.
Whether you are looking to modernize your current workflows or explore new approaches to integrating AI and testing, our team will work with you to identify opportunities to accelerate development, improve efficiency and enhance validation confidence.
Drive your next innovation with confidence
Simcenter enables engineering teams to move beyond fragmented processes toward a fully integrated, AI-driven testing strategy. By connecting virtual design, intelligent data workflows and real-world validation, you can innovate faster while maintaining complete confidence in performance.
Join Siemens at Automotive Testing Expo Europe 2026 to experience these capabilities in action and discover how they can help you solve your most critical engineering challenges.
👉 Join us at Automotive Testing Expo Europe 2026 to see how virtual prototyping, AI driven workflows and physical testing come together in practice to accelerate performance and to discuss your specific development challenges with our experts.
We look forward to welcoming you at the Simcenter booth.
