Andrew Macleod
Additive manufacturing and the industry of tomorrow

Additive manufacturing and the industry of tomorrow

June 16, 2020
As product development and manufacturing times extend, the pace of innovation is accelerating and market competition is escalating. Manufacturers of...
By Andrew Macleod
< 1 MIN READ
The new normal: Accelerated enterprise digital transformation

The new normal: Accelerated enterprise digital transformation

June 9, 2020
The rapid spread of COVID-19 forced almost every aspect of modern society to transition into the virtual space. Work, commerce,...
By Andrew Macleod
< 1 MIN READ
How to keep pace with tomorrow’s digital industrial transformation

How to keep pace with tomorrow’s digital industrial transformation

March 25, 2020
Roland Busch, newly announced as future CEO of Siemens AG, tweeted the above a few months back during the World...
By Andrew Macleod
< 1 MIN READ
Automotive IC Design – Where Today Meets Tomorrow

Automotive IC Design – Where Today Meets Tomorrow

October 18, 2019
Complexity: probably the word most associated with new mobility in recent discourse. Complexity is also your friend. I’ll explain why...
By Andrew Macleod
< 1 MIN READ
HLS verifies artificial intelligence for ADAS in autonomous cars

HLS verifies artificial intelligence for ADAS in autonomous cars

July 12, 2019
Artificial Intelligence (AI) involves the use of neural networks and you might have heard of terms like CNNs, DCNs, GANs, SNNs and wonder what they mean. Fundamentally, they are nothing but a set of ...
By Andrew Macleod
< 1 MIN READ
The automotive digital enterprise: a today problem

The automotive digital enterprise: a today problem

May 31, 2019
(Listen to the podcast above) What is the automotive digital enterprise, and how does it fit into the world of sexy tech modifiers –autonomous, connected and electric – routinely appended to an...
By Andrew Macleod
< 1 MIN READ
The link (or not) between ADAS and autonomous

The link (or not) between ADAS and autonomous

August 25, 2016
Looking ahead The auto industry in 2016 is as dynamic as ever, suggesting a market with astonishing momentum. Buzz surrounds...
By Andrew Macleod
< 1 MIN READ
On winning a World Electronics Achievement Award for our automated driving solution

On winning a World Electronics Achievement Award for our automated driving solution

November 14, 2018
I’m pleased to announce that the Siemens PLM Software automated driving solution has won the “Innovative Product of the Year...
By Andrew Macleod
< 1 MIN READ
We’re thinking about autonomous vehicles all wrong

We’re thinking about autonomous vehicles all wrong

November 12, 2018
When we think of future autonomous vehicles, typically an image of some kind of self-driving futuristic pod comes to mind, with a living room/bedroom/home cinema/meeting space - basically a reconfigu...
By Andrew Macleod
< 1 MIN READ
Are self driving cars safe?

Are self driving cars safe?

June 13, 2018
All of a sudden the autonomous future is looking a bit more uncertain, which is somewhat surprising given what tech and auto boosters have been saying for years now — namely, that self-driving cars a...
By Andrew Macleod
< 1 MIN READ
Which validation, verification and testing method is right for your autonomous vehicle chip project? You may be surprised.

Which validation, verification and testing method is right for your autonomous vehicle chip project? You may be surprised.

May 7, 2018
Shift-left testing is a methodology in which testing is performed earlier in the product lifecycle — that is, it is...
By Andrew Macleod
< 1 MIN READ
Autonomous vehicles: the Chevy Spark problem

Autonomous vehicles: the Chevy Spark problem

December 18, 2017
Autonomous driving is cool and sexy. Everyone is talking about it. Everyone has an opinion. My German friends say “no...
By Andrew Macleod
< 1 MIN READ
Automotive IC test technology (that will help you sleep easier)

Automotive IC test technology (that will help you sleep easier)

October 13, 2017
In my last blog I looked at the product definition process of automotive ICs, using the microcontroller market as an...
By Andrew Macleod
< 1 MIN READ
Automotive IC design: it's not a computer science project (it’s art)

Automotive IC design: it's not a computer science project (it’s art)

September 4, 2017
“Not a computer science project.” That’s how an automotive IC design manager I worked with once fabulously described what IC...
By Andrew Macleod
< 1 MIN READ
Mentor Automotive’s DRS360 Autonomous Driving Platform Named “Most Innovative Product of 2017”

Mentor Automotive’s DRS360 Autonomous Driving Platform Named “Most Innovative Product of 2017”

August 1, 2017
I am pleased to report that Embedded Computing Design magazine just named Mentor Automotive’s DRS360 Autonomous Driving Platform the “Most...
By Andrew Macleod
< 1 MIN READ
The new automotive supply chain is horizontal

The new automotive supply chain is horizontal

March 3, 2017
We have talked in the past about the new automotive supply chain, and the challenges of system design in automobiles...
By Andrew Macleod
< 1 MIN READ
5 Things You Didn't Know About Electric Vehicles

5 Things You Didn't Know About Electric Vehicles

December 1, 2016
Electric vehicles are getting cool. Thanks to Telsa brand and technology premiumization, and the anticipated Chevy Bolt range estimates, EVs are...
By Andrew Macleod
< 1 MIN READ
5 Automotive Megatrends

5 Automotive Megatrends

October 7, 2016
In a recent blog I speculated about Apple’s business model for mobility, and stirred up a hot nest of opinion....
By Andrew Macleod
< 1 MIN READ
Part 3: Top ADAS issues

Part 3: Top ADAS issues

October 6, 2016
These topics to deserve a little more attention so this will be broken into a 3 part series. Part 1:...
By Andrew Macleod
< 1 MIN READ
Part 2: Impact of ADAS on wire harness design

Part 2: Impact of ADAS on wire harness design

September 22, 2016
This is Part two in a three part series on ADAS design, to read Part 1: Introduction to  ADAS please...
By Andrew Macleod
< 1 MIN READ
Part 1: Introduction to ADAS

Part 1: Introduction to ADAS

September 8, 2016
Among the most rewarding aspects of work at Mentor is the chance to collaborate with our experts around the world...
By Andrew Macleod
< 1 MIN READ
Why Apple Car will make $Zillions

Why Apple Car will make $Zillions

August 31, 2016
The Apple Car discussions in the media always seem to default to the design aspect with mockups of what it...
By Andrew Macleod
< 1 MIN READ
The link (or not) between ADAS and autonomous

The link (or not) between ADAS and autonomous

August 25, 2016
Looking ahead The auto industry in 2016 is as dynamic as ever, suggesting a market with astonishing momentum. Buzz surrounds...
By Andrew Macleod
< 1 MIN READ
Shared cars, big data and Pokemon Go

Shared cars, big data and Pokemon Go

August 11, 2016
In a recent blog I looked at the future of mobility, where electrification, autonomous drive and consumer demand will pull...
By Andrew Macleod
< 1 MIN READ
Videos now available from IESF 2016

Videos now available from IESF 2016

July 29, 2016
Here’s one way to measure the success of this year’s IESF in Detroit: record breaking numbers, with over 1,200 attendees...
By Andrew Macleod
< 1 MIN READ
Automotive is now the convergence of everything

Automotive is now the convergence of everything

July 18, 2016
We move. Constantly. Inter-state, intra-city and suburban. The car is being replaced by the concept of mobility and is slowly...
By Andrew Macleod
< 1 MIN READ
Automotive Digitalization and the Customer Relationship

Automotive Digitalization and the Customer Relationship

June 17, 2016
A current big idea that’s kicking around, one that motivates much of what we’re trying to do with Mentor Automotive...
By Andrew Macleod
< 1 MIN READ
Asking the wrong question about autonomous vehicles

Asking the wrong question about autonomous vehicles

May 16, 2016
Another week, another slate of stories on autonomous vehicles. Wall Street Journal Detroit bureau chief, John D. Stoll, reported last...
By Andrew Macleod
< 1 MIN READ
In case we missed you last month at SAE World Congress

In case we missed you last month at SAE World Congress

May 5, 2016
I have a post up today over at Ed Sperling’s excellent Semiconductor Engineering site with a few of my reflections...
By Andrew Macleod
< 1 MIN READ
Moore’s Law, the auto industry and the need for a new innovation yardstick

Moore’s Law, the auto industry and the need for a new innovation yardstick

April 22, 2016
Any time Moore’s Law comes up in the press it’s a near certainty the reporter will imagine how other industries...
By Andrew Macleod
< 1 MIN READ
A car tailor made for you that would still make Henry Ford happy

A car tailor made for you that would still make Henry Ford happy

April 15, 2016
As lore has it, about 100 years ago Henry Ford quipped that a “customer can have a car painted any...
By Andrew Macleod
< 1 MIN READ
Tesla, BYD Auto and the quest to take e-vehicles mainstream

Tesla, BYD Auto and the quest to take e-vehicles mainstream

April 7, 2016
Since last week it’s been the standard middle-class dinner party question: Did you pre-order a Tesla Model 3? Keep in...
By Andrew Macleod
< 1 MIN READ
The Road to Electronics Consolidation in the Vehicle

The Road to Electronics Consolidation in the Vehicle

March 31, 2016
By Andrew Macleod, Mentor Graphics We increasingly hear about centralizing the processing power in cars down to two processors: one...
By Andrew Macleod
< 1 MIN READ
Mentor Automotive — the can’t-miss career move

Mentor Automotive — the can’t-miss career move

March 17, 2016
Why Mentor Graphics? It’s a question I’ve been asked more than once since joining the company last year to head...
By Andrew Macleod
< 1 MIN READ