Robin Bornoff
Innovation Roadmap Manager
The internet runs on Lava Lamps

The internet runs on Lava Lamps

November 26, 2025
Encryption underpins the security of the internet. Encryption requires not only randomness but unpredictability (something that’s really difficult for a...
By Robin Bornoff
< 1 MIN READ
Computer Aided Engineering in the Industrial Metaverse – Part 4

Computer Aided Engineering in the Industrial Metaverse – Part 4

October 24, 2025
In Part 3 we showed how a reduced order model (ROM) could be interacted with in an Industrial Metaverse context....
By Robin Bornoff
< 1 MIN READ
Aerodynamics of a Simcenter FLOEFD cow – A social media phenomenon

Aerodynamics of a Simcenter FLOEFD cow – A social media phenomenon

September 3, 2025
Humour often emerges when two things that don’t normally belong together suddenly meet. Here it’s your standard cow meeting the rarefied world of airflow simulation, a perfectly ludicrous pairing.
By Robin Bornoff
< 1 MIN READ
The process of innovation: Then and now – Synthetic force fields as a worked example: Part 2

The process of innovation: Then and now – Synthetic force fields as a worked example: Part 2

September 1, 2025
As a mechanical engineer I kind of get SDFs (signed distance fields), a field beyond or within an object's boundaries whose strength and sign is proportional to the distance away from that object's boundary. My innovation conception was maybe if that SDF was considered as a force field then it might be used to attract or repel neighbouring 2D objects so as to identify an optimal tessellation of N given 2D shapes
By Robin Bornoff
< 1 MIN READ
The process of innovation: Then and now – synthetic force fields as a worked example: Part 1

The process of innovation: Then and now – synthetic force fields as a worked example: Part 1

September 1, 2025
What do you think about as you fall off to sleep? An embarrassing social situation event that you wish you could redress, or do you save that for when you wake up at 3am when the real despondency sets in? Don't worry, everyone experiences that to absolutely no avail. To bypass those embarrassing recollections I've of late taken to thinking about shapes instead. Different types of shapes, topologies of different assemblies of shapes and the forces that might govern their tessellation. Not everyone's cup of tea, but when needs must and you're trying to nod off...
By Robin Bornoff
< 1 MIN READ
How do you engineer GenAI Solutions? Siemens and the ELFMo Project

How do you engineer GenAI Solutions? Siemens and the ELFMo Project

July 11, 2025
Generative AI promises to change the way we work and live. Although still a nascent technology, we’re now seeing impressive...
By Robin Bornoff
< 1 MIN READ
Simulation and the Industrial Metaverse

Simulation and the Industrial Metaverse

June 11, 2025
The Industrial Metaverse (IMV) does not yet exist, not like the Internet does. Since its foundations in the 1960s, through...
By Robin Bornoff
< 1 MIN READ
From outdated to up-to-date: Modernizing deprecated code with multi-agents

From outdated to up-to-date: Modernizing deprecated code with multi-agents

March 13, 2025
Automation in Simcenter STAR-CCM+ with Java Macro Automation in Simcenter STAR-CCM+ has revolutionized how users interact with CFD simulations, providing...
By Robin Bornoff
< 1 MIN READ
Computer Aided Engineering in the Industrial Metaverse – Part 3

Computer Aided Engineering in the Industrial Metaverse – Part 3

July 18, 2024
The Industrial Metaverse is both a photo- and physics-realistic mirror of reality. A virtual environment where digital twins can be...
By Robin Bornoff
< 1 MIN READ
How to sustain the ongoing evolution of industrial simulation?

How to sustain the ongoing evolution of industrial simulation?

June 18, 2024
The evolution of industrial simulation has been marked by a transition from primarily scientific and proprietary software to a market dominated by sophisticated commercial products.
By Robin Bornoff
< 1 MIN READ
On the ongoing evolution of industrial simulation

On the ongoing evolution of industrial simulation

May 29, 2024
Industrial simulation - from where it is today, to where it might be in the future. Simulation as of today is still only accessible by a very expert centric user group. Technical as well as non-technical barriers prevent adoption of simulation by anyone and all who might benefit from it. How can we enable the adoption of CAE to its full potential?
By Robin Bornoff
< 1 MIN READ
A Simcenter personal consultant realized with Generative AI

A Simcenter personal consultant realized with Generative AI

April 18, 2024
You could do it all yourself, and it’s not as if you haven’t been doing so for many years. Trawling through user documentation, installation guides, knowledge-based articles, all in an attempt to find the answer to a specific question you have in mind. Using a simple text Search feature might take you to a relevant pdf document, the rest though is up to you. Tiresome, manually intensive and rarely pleasurable. What if you could just call on a Personal Consultant, a Digital Helper, to answer your question directly?
By Robin Bornoff
< 1 MIN READ
Imagine a world without toolbars or menus

Imagine a world without toolbars or menus

April 18, 2024
Generative AI will revolutionize how a user interacts with CAE software. An interactive conversational approach with an embedded Personal Assistant may well remove the need for Toolbars and Menus in the future.
By Robin Bornoff
< 1 MIN READ
Computer Aided Engineering in the Industrial Metaverse – Part 2

Computer Aided Engineering in the Industrial Metaverse – Part 2

December 1, 2023
The Industrial Metaverse (IM) is a virtual world in which one can interact with the digital twin. From a Computer...
By Robin Bornoff
< 1 MIN READ
Generative engineering and the role of simulation

Generative engineering and the role of simulation

November 10, 2023
The community is abuzz with talk about Generative AI tools, but how can we exploit generative engineering to advance our productivity?
By Robin Bornoff
< 1 MIN READ
Embeddable BCI-ROMs, Taking Electronic Thermal Simulation to the Next Level, a Personal Perspective

Embeddable BCI-ROMs, Taking Electronic Thermal Simulation to the Next Level, a Personal Perspective

November 9, 2023
Innovations in the thermal simulation of packaged semiconductor devices can be traced back over 30 years. The recent release of...
By Robin Bornoff
< 1 MIN READ
Computer Aided Engineering in the Industrial Metaverse – Part 1

Computer Aided Engineering in the Industrial Metaverse – Part 1

September 27, 2023
The Metaverse, as a concept, means different things to many people. Unsurprising as the Metaverse is in the process of...
By Robin Bornoff
< 1 MIN READ
The potential impact of Large Language Models (LLMs) on Computer Aided Engineering

The potential impact of Large Language Models (LLMs) on Computer Aided Engineering

July 19, 2023
Humans are lazy. Large Language Models (LLMs) - what are they and how will they help make our lives even easier?!
By Robin Bornoff
< 1 MIN READ
Engineering simulation part 3 – Modelling

Engineering simulation part 3 – Modelling

July 10, 2023
‘Everything should be made as simple as possible, but not simpler’ Albert Einstein (possibly apocryphal) Whether Einstein said this or...
By Robin Bornoff
< 1 MIN READ
Engineering simulation part 2 – Productivity, Personas and Processes

Engineering simulation part 2 – Productivity, Personas and Processes

July 10, 2023
Engineering simulation continues to grow as engineers realize the productivity increase it could offer. Read this blog to learn more about the personas and processes involved in adopting simulation.
By Robin Bornoff
< 1 MIN READ
Engineering simulation part 1 – All models are wrong

Engineering simulation part 1 – All models are wrong

July 10, 2023
Engineering simulation models intend to represent reality to the extent where some useful insight might be garnered. However, according to George Box,, "all models are wrong". So how can they be useful?
By Robin Bornoff
< 1 MIN READ
Demystifying Electromagnetics, Part 9 – Skin Effect

Demystifying Electromagnetics, Part 9 – Skin Effect

October 13, 2021
A conductor carrying an AC current will tend to have the current bunched up at its periphery. Why and why is this a problem?
By Robin Bornoff
< 1 MIN READ
Demystifying Electromagnetics, Part 8 – Losses

Demystifying Electromagnetics, Part 8 – Losses

September 8, 2021
All the energy we utilise day to day originates from the sun. The fusion processes in our local star result...
By Robin Bornoff
< 1 MIN READ
Demystifying Electromagnetics, Part 7 – Solenoids

Demystifying Electromagnetics, Part 7 – Solenoids

July 15, 2021
"I have no special talents. I am only passionately curious." - Albert Einstein, March 11, 1952. Inspired by the great man himself, I was curious if the nail solenoid was powerful enough to pierce, say, a grape (it was a slow day).
By Robin Bornoff
< 1 MIN READ
Demystifying Electromagnetics, Part 6 – Relays

Demystifying Electromagnetics, Part 6 – Relays

June 28, 2021
Over the last 5 blogs in this series we’ve introduced a set of EM building blocks, fundamental behaviours that hopefully have been demystified by the use of analogy. At last, and not before time, we can get on to an actual application – Relays.
By Robin Bornoff
< 1 MIN READ
Demystifying Electromagnetics, Part 5 – Ferromagnetic Cores

Demystifying Electromagnetics, Part 5 – Ferromagnetic Cores

June 14, 2021
A coil of wire creates a magnetic field when a current passes through it. The magnetic field is strongest in...
By Robin Bornoff
< 1 MIN READ
Demystifying Electromagnetics, Part 4 – Inductors

Demystifying Electromagnetics, Part 4 – Inductors

May 26, 2021
Welcome to Part 4 in this blog series that hopes to demystify electromagnetics for those of you who might have a background in mechanical engineering, fluid flow and heat transfer. Ultimately we'll be getting onto electric motors, generators, induction cooking, levitation, loud speakers etc. etc. but for now some more basics - Inductors.
By Robin Bornoff
< 1 MIN READ
Happy Geek Pride Day, but what does the ‘B’ stand for?

Happy Geek Pride Day, but what does the ‘B’ stand for?

May 24, 2021
Can Simcenter Flotherm model Simcenter Flotherm modelling Simcenter Flotherm modelling the Mandelbrot set? Yes, but only on Geek Day.
By Robin Bornoff
< 1 MIN READ
Demystifying Electromagnetics, Part 3 – Magnets

Demystifying Electromagnetics, Part 3 – Magnets

April 7, 2021
Why do magnets attract or repel and what's that got to do with conducting loops of wire? Peter and Petronella Proton help explain.
By Robin Bornoff
< 1 MIN READ
Demystifying Electromagnetics, Part 2 – Wires

Demystifying Electromagnetics, Part 2 – Wires

March 12, 2021
Ohm's Law is just a flow rate, analogous to fluid mass flow. What's that got to do with EM and what is Temperature and Joule heating anyway?
By Robin Bornoff
< 1 MIN READ
Demystifying Electromagnetics, Part 1 – Fields and Analogies

Demystifying Electromagnetics, Part 1 – Fields and Analogies

March 2, 2021
This blog series will strive to demystify (low frequency) EM by way of pictures and analogies, with as few equations as possible, by introducing a series of applications of increasing complexity. In this first blog we’ll and start to look into the electric field with the use of some analogies.
By Robin Bornoff
< 1 MIN READ
Thermal Influence on Maximum Current Carrying Capacity

Thermal Influence on Maximum Current Carrying Capacity

January 20, 2021
Superconductors aside, anything that conducts electricity will dissipate heat. The more current that flows, the more heat is dissipated, the hotter things will get. At some point a thermal limit is reached that imposes a maximum current carrying capacity constraint.
By Robin Bornoff
< 1 MIN READ
Flow Visualization and the Beauty of the Vortex Dome

Flow Visualization and the Beauty of the Vortex Dome

January 14, 2021
Fluids tend to be transparent, which is problematic for flow visualization. Rheoscopic fluids get round this by seeding the flow with reflective particles.
By Robin Bornoff
< 1 MIN READ
Chaotic Fluid Dynamics Part 4 – Finding Feigenbaum

Chaotic Fluid Dynamics Part 4 – Finding Feigenbaum

January 4, 2021
A 29 year old ambition finally achieved with the help of Simcenter FLOEFD for NX!
By Robin Bornoff
< 1 MIN READ
Chaotic Fluid Dynamics Part 3 – Wheels

Chaotic Fluid Dynamics Part 3 – Wheels

December 18, 2020
Rayleigh–Bénard convection involves the transport of heat from a hot bottom surface to a cold top surface. If the temperature...
By Robin Bornoff
< 1 MIN READ
Chaotic Fluid Dynamics Part 2 – Butterflies

Chaotic Fluid Dynamics Part 2 – Butterflies

December 10, 2020
For want of a nail the shoe was lost. For want of a shoe the horse was lost. For want of a horse the rider was lost. For want of a rider the message was lost. For want of a message the battle was lost. For want of a battle the kingdom was lost. And all for the want of a horseshoe nail.
By Robin Bornoff
< 1 MIN READ
Chaotic Fluid Dynamics Part 1 – Rabbits

Chaotic Fluid Dynamics Part 1 – Rabbits

December 8, 2020
A person walks into a bar and asks the bartender "what's the difference between period doubling routes to turbulence and fluffle demography?" The bartender replies "less than you might think".
By Robin Bornoff
< 1 MIN READ
What STEP was for CAD, ECXML is for electronics thermal simulation

What STEP was for CAD, ECXML is for electronics thermal simulation

September 18, 2020
‘Electronics Cooling eXtensible Markup Language’ (ECXML) is a neutral file format intended to facilitate the provision of thermal models from...
By Robin Bornoff
< 1 MIN READ
Touch Temperature – Part 2: Coefficient of Thermal Spreading

Touch Temperature – Part 2: Coefficient of Thermal Spreading

May 22, 2020
A coefficient of thermal spreading and the psychology of hot spots, explained with the help of Simcenter Flotherm applied to handheld electronics and smartphones
By Robin Bornoff
< 1 MIN READ
Touch Temperature – Part 1a: Why Woolen Sauna Hats Are a Thing

Touch Temperature – Part 1a: Why Woolen Sauna Hats Are a Thing

April 30, 2020
You would have thought wearing a woolen hat in a sauna was a bad idea. Think again!
By Robin Bornoff
< 1 MIN READ
Touch Temperature – Part 1: Why Metal Sauna Benches Aren’t a Thing

Touch Temperature – Part 1: Why Metal Sauna Benches Aren’t a Thing

April 15, 2020
Thermoception The ability of an organism to sense the temperature of its environment is critical for its ability to survive....
By Robin Bornoff
< 1 MIN READ
The Power(Map) of Love. A Simcenter Flotherm Valentine’s Love Story.

The Power(Map) of Love. A Simcenter Flotherm Valentine’s Love Story.

February 12, 2020
Where there's a will, there's a way... Converting 2D images for 3D thermal simulation. A Power(Map) of Love Simcenter Flotherm Valentine's Love Story
By Robin Bornoff
< 1 MIN READ
A Simcenter FLOEFD Halloween Horror Story

A Simcenter FLOEFD Halloween Horror Story

October 30, 2019
Don't let your simulation turn into a prolonged horror story, use Simcenter FLOEFD today!
By Robin Bornoff
< 1 MIN READ