Low Code and the Case of the Customer Cruncher – A WTMT special podcast mini-series ep. 4

By Carly Cohen

When it comes to digital transformation, everyone is interested in the potential of new technology, but the cost consideration is where the rubber meets the road. Budgets are as tight as ever. Pushing for new investments into technology like low code can be tricky especially when you may not be convinced of the value in the first place. This week the team addresses the question of whether low code is worth the financial tradeoff for an industrial business.  

Low-code application development myths

If this is your first episode, the series is focused on myth-busting the misconceptions around low-code application development. Throughout this series, Ginni Saraswati and Michael Boland sit down with an industry expert to address common myths through the lenses of a fictional industrial customer scenario.

This episode Ginni and Michael speak with Charles Araujo, Principal Analyst at Intellyx, to bust the myth that low-code application development isn’t worth the financial risk. Our fictional customer is Sarah, an IT manager for a food and beverage company. Sarah believes that low code is too expensive in terms of both labor and cost.

Listen in to hear how Ginni, Michael and Charles address Sarah’s financial concerns:

Low Code and the Case of the Customer Cruncher 

What you’ll learn in this low-code podcast episode:

  • Why organizations view a limited budget as an obstacle to adopting low-code platforms (03:05)
  • Understand the term ‘experiential demand’ (04:43)
  • How low code can help in creating unique customer experiences (06:17)
  • The benefits of low code to an organization (08:50)

Ginni Saraswati, Ginni Media
Michael Boland, Siemens Digital Industries Software

Charles Araujo, Principal Analyst at Intellyx

Previous low-code application development podcast episodes:

Interested in learning more about Mendix and low-code application development? Check out these articles:

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This article first appeared on the Siemens Digital Industries Software blog at