Bringing automotive embedded software in-house

By Sarah Bartash


In brief, the automotive market demands connectivity. Engineers must add increasingly complex and highly integrated features to new vehicles. From integrations with mobile devices, to items that help meet security, safety and regulatory standards, this increase specifically requires electronic control units (ECUs) with greatly increased processing power. Accordingly, the race to offer competitive feature sets on these highly connected E/E architectures is ramping up the stress on an often already compressed development cycle. In fact, more and more original equipment manufacturers (OEMs) look to reverse the historical trends for out-sourcing ECU development to Tier 1 suppliers in areas containing IP important to their brands and where new technologies need to be understood.

During this webinar, two seasoned experts: Mathias Fritzson, Product Manager for Capital VSTAR, and Brendan Morris, Senior Technical Marketing Engineer, will explore this trend, the evolving roles of Tier 1 suppliers and OEMs, and present supportive solutions. 

What you will learn from this webinar:

  • How the work split between OEM and Tier 1 suppliers is changing for embedded software development
  • Which systems are leading this change
  • What this means to the development processes, needed skills and data exchange
  • How modern design methods and solutions support and enable these ways of working
  • How generative tooling supports developments within new teams, with reduced reliance on highly experienced specialist engineers

Watch the webinar → Bringing automotive embedded software in-house

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This article first appeared on the Siemens Digital Industries Software blog at