Industry: Consumer Products & Retail

Using design validation to win in smart sporting goods

Smart sporting goods require new and innovative design methods to deliver the digital coach experience consumers want with the safety they deserve—all at a price point they’ll willingly pay.
But …

How companies use tech to design smart sports equipment

Smart sporting goods present a tremendous opportunity for established brands, but success depends on their openness to new ways of doing business, which includes a more complex development process an…

High-tech sports equipment: what do consumers want?

The sporting goods market is undergoing a major technological disruption: smart products are changing the way consumers and elite athletes interact with once seemingly simple products.

Tec…