Digitalization key to addressing the complexities of autonomous vehicle development
The automotive market is undergoing a transformation. New technologies, consumer demands, environmental pressures and more are driving a race to reinvent the personal driving experience by making it more comfortable, convenient, safe, and sustainable. The result is a transportation revolution that is powering autonomous vehicle development, vehicle electrification, and connected smart mobility. Furthermore, while legacy automakers are working to deliver new and advanced vehicles, they are also feeling the pressure created by dozens of new entrants to the automotive marketplace. Technology companies and small automotive startups are keen take part in the revolution and can rely on their expertise in the digital world to give them an advantage.
To do so, automakers must rethink traditional vehicle development processes and embrace digital technologies to compete in this dynamic and crowded marketplace. Critically, automakers must capture the vehicle holistically, as a system-of-systems, including hardware, software, networks, electrical wiring, and mechanical systems to understand the complex interdependencies within a modern vehicle. With such a perspective, automakers can drive innovation at the rapid pace demanded by the market today.
In a new podcast, I am joined by Dale Tutt, Vice President of Industry Strategy, and Nand Kochhar, Vice President of Automotive and Transportation Industries, both at Siemens Digital Industries Software. In this episode we discuss the future of the automotive industry and transportation more broadly, and dive into how the trends of electrification and autonomy are affecting other industries. We also talk about the steps companies can take to overcome rising complexity, adapt to new regulations, and develop more sustainable products and processes. You can listen to the new episode in the player below!
On the Move: A Siemens Automotive Podcast
The automotive and transportation industries are in the middle of a transformation in how vehicles are designed, made, and sold. Driven by an influx of new technologies, consumer demands, environmental pressures, and a changing workforce in factories and offices, automotive companies are pushing to reinvent fundamental aspects of their businesses. This includes developing more advanced and capable vehicles, identifying new revenue sources, improving customer experiences, and changing the ways in which features and functionality are built into vehicles.
Welcome to On the Move, a podcast from Siemens Digital Industries Software that will dive into the acceleration of mobility innovation amid unprecedented change in the automotive and transportation industries. Join hosts Nand Kochhar, VP of Automotive and Transportation, and Conor Peick, Automotive and Transportation Writer, as they dive into the shifting automotive landscape with expert guests from Siemens and around the industry. Tune in to learn about modern automotive design and engineering challenges, how software and electronics have grown in use and importance, and where the industries might be heading in the future.
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