Ep 18 – Shifting Left with the Comprehensive Digital Twin with Doug Burcicki and Scot Morrison – Part 2
Today’s episode features the second part of our discussion with Doug Burcicki, Senior Director of Automotive and Heavy Equipment Industries for the Lifecycle Collaboration Software product team at Siemens Digital Industries Software, and Scot Morrison, Vice President of Shift-Left Software Product Management in the Hardware Assisted Verification Group at Siemens EDA.
In part two, our conversation turns to focus on how companies are placing increased focus on software development and chip specification early in the overall design process. We also talk about how this is changing inter-disciplinary collaboration and how software tools can help encourage collaboration. Thanks again for joining us and we hope you enjoy the episode!
In the second part of the podcast we will cover:
- How companies are focusing on software development and chip selection earlier than ever
- Why collaboration across engineering disciplines is so important
- The growing dominance of software in the differentiation of products
Doug Burcicki – Senior Director of Automotive and Heavy Equipment Industries – Lifecycle Collaboration Software
Doug has demonstrated over 3 decades of leadership in the automotive and electrical systems sectors. In his current role as Senior Director of Automotive and Heavy Equipment Industries for the Lifecycle Collaboration Software Product Team at Siemens Digital Industries Software, Doug applies a strong drive for strategic innovation and execution. At Siemens and previously at Yazaki North America, Doug has honed his expertise in new business development and Six Sigma, steering teams toward double-digit growth and a commanding position in the automotive market. Doug is committed to fostering advanced vehicle technologies, and motivated by the collaborative culture that thrives on diverse perspectives. Doug holds a Masters in Automotive Engineering (Mechanical focus) from Lawrence Technological University, MAE and Bachelor of Science in Electrical Engineering from Wayne State University, BSEE.
Scot Morrison – Vice President of Shift Left Software Product Management – Hardware Assisted Verification
As Vice President of Shift-Left Software Product Management, Scot is responsible for the product management team overseeing virtual platform simulation products, embedded software, system of systems digital twins, SoC architectural analysis, and related tools. Scot has worked in embedded software, system modeling, and controls for more than 30 years. Scot holds a BASc in Engineering Science from the University of Toronto, and a Masters of Aerospace Control Systems from MIT.
Dale Tutt – Vice President of Industry Strategy, Siemens Digital Industries Software
Dale Tutt is Vice President of Industry Strategy at Siemens Digital Industries Software. Dale leads a team of experts to develop and execute industry-specific product and marketing strategies in collaboration with the global product, sales, and business development teams. With over 5 years of experience in this role combined with extensive experience in the aerospace and defense industry, Dale has a deep understanding of the challenges and opportunities facing companies as they embark on their digital transformation journeys.
Conor Peick – Moderator
Conor Peick is a Marketing Professional helping to create forward-looking content for the Thought Leadership team at Siemens Digital Industries Software. Conor collaborates with seasoned industry experts and executives to produce podcasts, articles, blogs, and other forms of content focused on the trends and challenges companies face in the future, and the technologies that may provide solutions.
The Industry Forward Podcast
Join industry experts to explore the key trends, transformative technologies and real-world innovations that are reshaping fields from aerospace, industrial machinery and semiconductors to pharmaceuticals and beyond. Each episode delivers an in-depth discussion on the dynamic challenges industries are facing and how digitalization driven by AI, software and the comprehensive digital twin is meeting those challenges today and redefining the global industry of tomorrow.
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