Ep 17 – Shifting Left with the Comprehensive Digital Twin with Doug Burcicki and Scot Morrison – Part 1
It’s a new season of the Industry Forward Podcast! With our new series we will be exploring the idea of shifting left with the Comprehensive Digital Twin, and doing so with the help of several experts with decades of combined experience in automotive, aerospace, semiconductors, software, and more.
Continuing our look into shifting-left, Dale and I kick off a discussion with Doug Burcicki, Senior Director of Automotive and Heavy Equipment Industries for the Lifecycle Collaboration Software Product Team at Siemens Digital Industries Software and Scot Morrison, Vice President of Shift Left Software Product Management in the Hardware Assisted Verification group at Siemens EDA. We invited Doug and Scot on to give us each of their unique perspectives on their transition towards software defined products, promoting new collaboration among engineering and product teams, virtual testing and verification methods, and much more.
In part 1 of the discussion, we cover:
- Why industries are shifting towards software-defined products
- Challenges in adapting development processes to meet the needs of software-defined products in increasingly competitive markets
- Some of the specific changes companies can pursue to update development methodologies
Doug Burcicki – Senior Director of Automotive and Heavy Equipment Industries – Lifecycle Collaboration Software
Doug has demonstrated over 3 decades of leadership in the automotive and electrical systems sectors. In his current role as Senior Director of Automotive and Heavy Equipment Industries for the Lifecycle Collaboration Software Product Team at Siemens Digital Industries Software, Doug applies a strong drive for strategic innovation and execution. At Siemens and previously at Yazaki North America, Doug has honed his expertise in new business development and Six Sigma, steering teams toward double-digit growth and a commanding position in the automotive market. Doug is committed to fostering advanced vehicle technologies, and motivated by the collaborative culture that thrives on diverse perspectives. Doug holds a Masters in Automotive Engineering (Mechanical focus) from Lawrence Technological University, MAE and Bachelor of Science in Electrical Engineering from Wayne State University, BSEE.
Scot Morrison – Vice President of Shift Left Software Product Management – Hardware Assisted Verification
As Vice President of Shift-Left Software Product Management, Scot is responsible for the product management team overseeing virtual platform simulation products, embedded software, system of systems digital twins, SoC architectural analysis, and related tools. Scot has worked in embedded software, system modeling, and controls for more than 30 years. Scot holds a BASc in Engineering Science from the University of Toronto, and a Masters of Aerospace Control Systems from MIT.
Dale Tutt – Vice President of Industry Strategy, Siemens Digital Industries Software
Dale Tutt is Vice President of Industry Strategy at Siemens Digital Industries Software. Dale leads a team of experts to develop and execute industry-specific product and marketing strategies in collaboration with the global product, sales, and business development teams. With over 5 years of experience in this role combined with extensive experience in the aerospace and defense industry, Dale has a deep understanding of the challenges and opportunities facing companies as they embark on their digital transformation journeys.
The Industry Forward Podcast
Join industry experts to explore the key trends, transformative technologies and real-world innovations that are reshaping fields from aerospace, industrial machinery and semiconductors to pharmaceuticals and beyond. Each episode delivers an in-depth discussion on the dynamic challenges industries are facing and how digitalization driven by AI, software and the comprehensive digital twin is meeting those challenges today and redefining the global industry of tomorrow.
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