David Haboud bridges hardware complexity and software clarity as a Sr. Audience Manager with over a decade in EDA. Drawing from his electrical engineering background and aerospace firmware experience, David transforms technical capabilities into compelling narratives through strategic persona identification and customer segmentation. At Siemens, he specializes in connecting technical solutions with business outcomes through methodical analysis and creative communication that resonates with both engineers and business leaders. David developed his expertise at the University of Southern California with a focus on computer architecture and hardware/software integration before starting his career developing firmware and data acquisition systems for auxiliary power units. When not creating impactful product messaging through webinars, videos, and global training initiatives, he hosts improvisational and stand-up comedy shows throughout San Diego—skills that enhance his ability to engage audiences and communicate with clarity and impact.