Automotive Digitalization and the Customer Relationship

Automotive Digitalization and the Customer Relationship

A current big idea that’s kicking around, one that motivates much of what we’re trying to do with Mentor Automotive…

Asking the wrong question about autonomous vehicles

Asking the wrong question about autonomous vehicles

Another week, another slate of stories on autonomous vehicles. Wall Street Journal Detroit bureau chief, John D. Stoll, reported last…

In case we missed you last month at SAE World Congress

In case we missed you last month at SAE World Congress

I have a post up today over at Ed Sperling’s excellent Semiconductor Engineering site with a few of my reflections…

Moore’s Law, the auto industry and the need for a new innovation yardstick

Moore’s Law, the auto industry and the need for a new innovation yardstick

Any time Moore’s Law comes up in the press it’s a near certainty the reporter will imagine how other industries…

A car tailor made for you that would still make Henry Ford happy

A car tailor made for you that would still make Henry Ford happy

As lore has it, about 100 years ago Henry Ford quipped that a “customer can have a car painted any…

Tesla, BYD Auto and the quest to take e-vehicles mainstream

Tesla, BYD Auto and the quest to take e-vehicles mainstream

Since last week it’s been the standard middle-class dinner party question: Did you pre-order a Tesla Model 3? Keep in…

The Road to Electronics Consolidation in the Vehicle

The Road to Electronics Consolidation in the Vehicle

By Andrew Macleod, Mentor Graphics We increasingly hear about centralizing the processing power in cars down to two processors: one…

Mentor Automotive — the can’t-miss career move

Mentor Automotive — the can’t-miss career move

Why Mentor Graphics? It’s a question I’ve been asked more than once since joining the company last year to head…