How Virtual Reality is Making Mobility Accessible for Everyone: Podcast Script

The promise of technology is to make life easier for everyone. In order to achieve that, designers have to understand…

Using design validation to win in smart sporting goods

Smart sporting goods require new and innovative design methods to deliver the digital coach experience consumers want with the safety they deserve—all at a price point they’ll willingly pay.
But …

How companies use tech to design smart sports equipment

Smart sporting goods present a tremendous opportunity for established brands, but success depends on their openness to new ways of doing business, which includes a more complex development process an…

New technology in the maritime industry is spurring seachange

For centuries, the maritime business has run on a simple and decidedly low-tech principle: Load goods onto a ship and move them from point A to point B as quickly as possible.

Yet the ship…

High-tech sports equipment: what do consumers want?

The sporting goods market is undergoing a major technological disruption: smart products are changing the way consumers and elite athletes interact with once seemingly simple products.

Tec…

How can you reduce failure and minimize product cost?

Inaccuracies in product cost estimations and the lack of technology to correct it hurts companies that continue to develop and produce new products. Product costs that cannot be recuperated, and an i…

How to solve product development process challenges

To remain competitive in a world where technological advancements makes yesterday’s electronics obsolete tomorrow, companies are struggling through the product development process as they attempt to …

Innovative product design: verify using a digital twin

Innovative product design in the world of smart products is more critical than ever to your success. Companies today are facing existential threats as smart products flood the market. The old way of …

Why does new product development fail 80 percent of the time?

Somewhere between 50 and 80 percent of ideas from new product development fail.

To the outsider, this figure seems wildly exaggerated. But somewhere along the line, this statistic has made…