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How Virtual Reality is Making Mobility Accessible for Everyone: Podcast Script

April 29, 2021

The promise of technology is to make life easier for everyone. In order to achieve that, designers have to understand…

By Ed Bernardon
14 MIN READ

Using design validation to win in smart sporting goods

April 3, 2019

Smart sporting goods require new and innovative design methods to deliver the digital coach experience consumers want with the safety they deserve—all at a price point they’ll willingly pay.
But …

By Suzanne Kopcha
3 MIN READ

How companies use tech to design smart sports equipment

March 7, 2019

Smart sporting goods present a tremendous opportunity for established brands, but success depends on their openness to new ways of doing business, which includes a more complex development process an…

By Suzanne Kopcha
3 MIN READ

New technology in the maritime industry is spurring seachange

February 27, 2019

For centuries, the maritime business has run on a simple and decidedly low-tech principle: Load goods onto a ship and move them from point A to point B as quickly as possible.

Yet the ship…

By GururajB
3 MIN READ

High-tech sports equipment: what do consumers want?

February 11, 2019

The sporting goods market is undergoing a major technological disruption: smart products are changing the way consumers and elite athletes interact with once seemingly simple products.

Tec…

By Suzanne Kopcha
3 MIN READ

How can you reduce failure and minimize product cost?

October 26, 2018

Inaccuracies in product cost estimations and the lack of technology to correct it hurts companies that continue to develop and produce new products. Product costs that cannot be recuperated, and an i…

By RyanR
4 MIN READ

How to solve product development process challenges

August 20, 2018

To remain competitive in a world where technological advancements makes yesterday’s electronics obsolete tomorrow, companies are struggling through the product development process as they attempt to …

By RyanR
5 MIN READ

Innovative product design: verify using a digital twin

August 13, 2018

Innovative product design in the world of smart products is more critical than ever to your success. Companies today are facing existential threats as smart products flood the market. The old way of …

By Bill Lewis
5 MIN READ

Why does new product development fail 80 percent of the time?

July 30, 2018

Somewhere between 50 and 80 percent of ideas from new product development fail.

To the outsider, this figure seems wildly exaggerated. But somewhere along the line, this statistic has made…

By RyanR
5 MIN READ