Thought Leadership

Autonomous Vehicle innovation, be armed with the right tools

By Paul van Straten
Autonomous Vehicle innovation - Download the whitepaper.
Autonomous Vehicle innovation – Download the whitepaper.

As shifting customer demand and disruptive innovations continue to increase, advanced assistance systems (ADAS) and autonomous vehicle innovation are becoming central in the automotive industry. However, this involves an unprecedented transformation for automakers with decades of engineering expertise in traditional car making. For the development of autonomous technology, automakers are stepping into unknown territory. A radical radical new approach will be required.

Consumers today demand to enjoy the benefits of new digital technologies and they expect safe, connected and smart transport solutions. With the world awaiting for reliable autonomous vehicles, the race to deliver this kind of innovation has begun. Forecasts estimate AVs to have a $7T market worth by 2050, so it is no wonder that the competition for AV development is intense on a global scale. Technology giants like Amazon, Google and Apple, and agile start-ups are in the competition. For automotive original equipment manufacturers (OEMs) there is no option but to adapt or risk staying behind.

The siloed approaches OEMs have been using up to now will not be suitable for the development of autonomous Vehicle innovation. An integrated approach that enables higher levels of automation is the only way forward to design, verify and validate autonomous driving systems. At Siemens, we are aware that OEMs will need powerful tools to rise up to the challenge. This is why we have developed Autonomous Vehicle Development (AVD). A full set of autonomous vehicle solutions for all key technical disciplines, from chip to city infrastructure. You will be able to find more in depth information in the white paper.

In the white paper you will also learn about the changes that ADAS and AV technology bring to vehicle architecture. Future vehicles will be computers on wheels with software, chips and electronics at their heart. Smart components will replace the traditional role of combustion engines and chassis. Components such as customized system-on-chip devices (SoCs) powered by Artificial Intelligence. This means complexity is taken to a completely new level.

Testing and validating these complex, cross-domain vehicles require OEMs to move away from traditional methodologies. However, it is vital to guarantee the safety and reliability of the AV systems and create the trust customers need. So how to take a successful approach when the number of variants necessary to validate autonomous driving systems is infinite? Well, a powerful solution of comprehensive virtual simulation on every level, from chip to the city, is the only path leading to success.

To deliver safe and reliable AVs OEMs must branch out and utilize advanced methods for simulating their vehicle programs across all domains. At Siemens, we can help you tackle this huge transition task towards data-driven validation and verification programs. Our Autonomous Vehicle Development (AVD) integrated solutions provide a digital twin of the AV system. On the level of chip, electronics, vehicle and city infrastructure. With AVD, we have brought simulation, testing and engineering services together in a comprehensive digital twin. Supporting a closed loop system that feeds performance data into the development process and back to the system’s design on a continual basis.This agile, model-based development system with integrated data flows and software-based simulation capabilities will enable massive scenario simulation.

If you are looking to play a leading role in the race for ADAS and autonomous technology, go digital, optimize your engineering processes and create the trust your customers need with Siemens Autonomous Vehicle Development.

Find out more information in the white paper, you can download it for free if you join our community!

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This article first appeared on the Siemens Digital Industries Software blog at