Women Driving the Future: Kathryn Firth Partner FPdesign
The moment you hop on the bus, the subway, or crawl into the back seat of an Uber you probably pull out your phone as it feels like a good time to catch up on emails or scroll through the news. But defaulting to your phone might be depriving you of good conversation or the chance to really observe your surroundings. Social interactions make us happier and are important for our health and well-being. Shutting off our minds and phones for a few minutes to look out the window and better understand our own neighborhoods is important for our health and well-being. While urban design hasn’t always prioritized the social pedestrian experience, it’s something that might be on the cusp of change.
In the second episode of the Women Driving the Future series, Ed Bernardon interviews Kathryn Firth, Partner at FPdesign and formerly Director of Urban Design at NBBJ Design when the podcast was recorded. Voted the most innovative architectural design firm in 2018 by Fast Company, FPdesign specializes in helping clients drive innovation by creating highly productive, sustainable spaces for people to live, learn, work, and play. Today, we’ll learn how urban design is being disrupted to create more pedestrian-friendly environments, what those environments might look like, and how they help to promote social interaction. Ultimately, these changes can make our cities friendlier, more efficient, and more sustainable.
Some Questions I Ask:
- Are there other goals beyond getting rid of the car? (6:40)
- How do you figure out the optimal combination of real estate for cars and pedestrians? (9:26)
- How do you get people to give up their cars? (11:55)
- How do you accommodate this mixing and matching of the various transportation structures? (15:40)
- What are the advantages of simultaneous design for vehicles and pedestrians? (18:47)
- How can we redesign vehicles, so that they’re more efficient, more enjoyable? (24:12)
What You’ll Learn in this Episode:
- What has earned them so much international recognition for innovation (0:40)
- Why prioritizing pedestrians and cyclists makes better cities (3:08)
- Why the efficiency of public transportation is the key to pedestrian-friendly areas (12:23)
- How intentional human-centered design is good for company culture (19:53)
- Why creating positive catalysts for socialization on public transportation can enhance the experience and decrease stress (23:02)
- Why underground transportation misses a valuable opportunity (25:55)
- How the “last mile” factors in to transportation decision making (32:59)
Kathryn Firth, Partner FP Design – Guest
Kartryn Firth is an architect and urban designer with over 25 years of experience, She has worked on master planning and urban regeneration projects in the US, Europe, Middle East and UK. She has been involved in research projects that inform both practice and policy such as, the spatial and social dynamics of streets and public spaces; urban density and neighborhood perception. She attained her Bachelor of Architecture in Toronto where she practiced for a decade, before doing a Masters of Architecture in Urban Design at Harvard’s Graduate School of Design. Kathryn has taught at universities in North America and UK and ran the MSc City Design and Social Science at the LSE Cities Program.
Ed Bernardon, Vice President Strategic Automotive Initiatives – Host
Ed is currently VP Strategic Automotive Initiatives at Siemens Digital Industries Software. Responsibilities include strategic planning and business development in areas of design of autonomous/connected vehicles, lightweight automotive structures and interiors. He is also responsible for Future Car thought leadership which includes hosting the Future Car Podcast and development of cross divisional projects. Previously he was a founding member of VISTAGY that developed light-weight structure and automotive interior design software acquired by Siemens in 2011, he previously directed the Automation and Design Technology Group at MIT Draper Laboratory. Ed holds an M.S. in mechanical engineering from MIT, B.S. in mechanical engineering from Purdue, and MBA from Butler.
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The Future Car Podcast
The tech-driven disruption of the auto industry cuts across domains, from silicon and software to sensors and AI to smart traffic management and mobility services. Get the chip- to city-scale story in regular interviews with technologists at Siemens and beyond.