The impact of increased electrification on the Automotive Industry – Model Based Matters ep. 8

The automotive industry is undergoing a lot of changes necessitated by a shift in customers’ preferences as well the need to be eco-friendly. New customers are more interested in the experience they get than how fast the car goes from 0 to 60 or the type of suspensions installed. All this has introduced a lot of complexity because OEMs now have to essentially build computers on wheels.

Today, the hosts are Nicholas Finberg of Siemens Global Marketing, and Tim Kinman, Vice President of Trending Solutions and Global Program Lead for Systems Digitalization at Siemens Digital Industries Software. They are joined by three guests from Siemens: Nand Kochhar, Matt Bromley, and Doug Burcicki.

In this episode, you’ll learn about the current trends that are taking place in the automotive industry. You’ll also learn about why the changes have necessitated a shift in the business model and attracted technology companies. Additionally, you’ll learn about the complexity that these changes have introduced and what traditional OEMs are doing to remain competitive.

What You’ll Learn in this Episode:

  • The current trends in the automotive industry (00:49)
  • The cause of change in the automotive industry’s OEMs business model (04:10)
  • The complexity that emphasis on software has brought to vehicle design (06:44)
  • How traditional OEMs are handling the need for electrification (12:13)
Matt Bromley

Matt Bromley

Vice President, Product Strategy and Technology at Mentor, A Siemens Business

Nand Kochar

Nand Kochar

Vice President, Automotive and Transportation Industry at Siemens Digital Industries Software

Doug Burcicki

Doug Burcicki

Sr. Director – A&T, Heavy Equipment – Integrated Electrical Systems at Siemens DISW

Tim Kinman

Tim Kinman

Vice President, Trending Solutions Consulting & Global Program Lead for Systems Digitalization

Nick Finberg

Nick Finberg

Technical Writer at Siemens Digital Industries Software


Siemens Digital Industries Software is driving transformation to enable a digital enterprise where engineering, manufacturing and electronics design meet tomorrow.

Xcelerator, the comprehensive and integrated portfolio of software and services from Siemens Digital Industries Software, helps companies of all sizes create and leverage a comprehensive digital twin that provides organizations with new insights, opportunities and levels of automation to drive innovation.

For more information on Siemens Digital Industries Software products and services, visit siemens.com/software or follow us on LinkedInTwitterFacebook and Instagram. Siemens Digital Industries Software – Where today meets tomorrow

Model Based Matters Podcast

Model Based Matters

Models are everywhere in modern development, from the early concepts of your next product to it’s refinement over generations. Model Based Matters is where we cover every facet of Model-based Systems Engineering (MBSE) to help harness the complexity of your next project.

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