The transition to software-defined vehicles
Cars today are incredibly different compared to cars just a few decades ago. Whereas cars were historically mechanically centric products, they are now integrating increasing amounts of electronics and software, to the point that “software-defined vehicles” are becoming the norm. What does this major technological shift mean for the future of the automotive industry?
In this episode of The Industry Forward Podcast, Royston Jones, Global Head of Automotive and Transportation for Siemens Digital Industries Software, is joined by Ryan Martin, Senior Research Director at ABI Research to explore the key drivers behind the shift toward software-defined vehicles and the ways it is changing how the industry operates across companies, supply chains and beyond.
In this episode, you will learn:
- What is driving the transition from mechanical to software-defined systems
- What technologies make up software-defined vehicles
- How the transition is changing automotive OEMs and supply chains
- How software is changing the values of vehicles themselves through over-the-air updates
Royston Jones – Speaker
Royston Jones is the Global Head of Automotive and Transportation for Siemens Digital Industries Software.
Ryan Martin – Speaker
Ryan Martin is a Senior Research Director at ABI Research with a focus on digital transformation.
Kate Eby – Host
Kate Eby is a Senior Manager in Public Relations and Global Communications at Siemens Digital Industries Software.
The Industry Forward Podcast
Join industry experts to explore the key trends, transformative technologies and real-world innovations that are reshaping fields from aerospace, industrial machinery and semiconductors to pharmaceuticals and beyond. Each episode delivers an in-depth discussion on the dynamic challenges industries are facing and how digitalization driven by AI, software and the comprehensive digital twin is meeting those challenges today and redefining the global industry of tomorrow.
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