Bill McInnis
Executive digest: the business case for LAER maturity

Executive digest: the business case for LAER maturity

August 25, 2026
Three questions came up repeatedly this year, all from owners and principals, and none of them were about whether lifecycle...
By Bill McInnis
< 1 MIN READ
Making the Financial Case for LAER Maturity

Making the Financial Case for LAER Maturity

August 19, 2026
The hardest question I’ve been asked this year came from a partner principal, and it wasn’t about money. “Siemens has...
By Bill McInnis
< 1 MIN READ
How to build a simple business base for LAER maturity

How to build a simple business base for LAER maturity

August 12, 2026
Partners do not need an advanced financial model to justify investing in Customer Success. They need a clear view of...
By Bill McInnis
< 1 MIN READ
The economics of LAER maturity: why lifecycle discipline protects partner margins

The economics of LAER maturity: why lifecycle discipline protects partner margins

August 4, 2026
“I’m a small partner with limited staff and tight margins. How can I afford the costs associated with an effort...
By Bill McInnis
< 1 MIN READ
How You Can Improve LAER Maturity Without Building a Large CS Team

How You Can Improve LAER Maturity Without Building a Large CS Team

June 17, 2026
For many Siemens partners, the issue is not whether customers see value in the technology itself. The problems usually begin...
By Bill McInnis
< 1 MIN READ
How the AI CSP generator helps partners win more renewals faster

How the AI CSP generator helps partners win more renewals faster

June 9, 2026
Most partners know they should have a customer success plan. Very few actually do. Not because they don’t see the...
By Bill McInnis
< 1 MIN READ
What LAER maturity means for you as a Siemens partner: part 2

What LAER maturity means for you as a Siemens partner: part 2

June 1, 2026
LAER maturity by phase Land: Set up value before the deal closes In a mature LAER model, Land is not...
By Bill McInnis
< 1 MIN READ
What LAER maturity means for you as a Siemens partner: part 1

What LAER maturity means for you as a Siemens partner: part 1

May 26, 2026
Moving from feature-led selling to lifecycle-led growth Winning the initial sale still matters. But in a recurring revenue model, the...
By Bill McInnis
< 1 MIN READ
Bridging the digital thread: a customer success imperative for Siemens partners

Bridging the digital thread: a customer success imperative for Siemens partners

January 23, 2026
Transforming connectivity into tangible business value for industrial leaders Introduction Industrial organizations are under immense pressure to reduce time to...
By Bill McInnis
< 1 MIN READ
Renewals are at the core of SMB SaaS success 

Renewals are at the core of SMB SaaS success 

April 30, 2025
In the fast-paced world of software-as-a-service (SaaS), ensuring sustainable growth is a challenge, especially for small and medium-sized businesses (SMBs)....
By Bill McInnis
< 1 MIN READ
Customer Success evolution: from reactive engagement to strategic partnership 

Customer Success evolution: from reactive engagement to strategic partnership 

June 13, 2024
Customer Success has morphed from a little-known customer service activity into a critical business strategy for fostering loyalty and driving...
By Bill McInnis
< 1 MIN READ
Is it time to add a customer success practice to your business?

Is it time to add a customer success practice to your business?

February 1, 2022
The widescale deployment of SaaS offerings continues to drive impressive growth for customer success platforms. With expectations of reaching $3.1...
By Bill McInnis
< 1 MIN READ