Benedict Russell
How to use AI to expose the gaps in your MEDDPICC qualification

How to use AI to expose the gaps in your MEDDPICC qualification

September 2, 2026
Most sales teams know whether the MEDDPICC fields in an opportunity are complete. The more important question is whether the...
By Benedict Russell
< 1 MIN READ
Turn AI into your toughest customer and improve every conversation

Turn AI into your toughest customer and improve every conversation

August 19, 2026
Most salespeople prepare for a customer conversation by reviewing the opportunity, reading previous notes and deciding what they want to...
By Benedict Russell
< 1 MIN READ
Stop using AI as a yes-man: Make it challenge your sales thinking

Stop using AI as a yes-man: Make it challenge your sales thinking

August 10, 2026
Most people use AI to get answers. Help me prepare for this meeting. Summarise this opportunity. Tell me what I...
By Benedict Russell
< 1 MIN READ
AI bot vs AI agent: What’s the difference and which should sales teams use?

AI bot vs AI agent: What’s the difference and which should sales teams use?

August 4, 2026
The term “AI agent” is everywhere. A tool answers questions about your products and someone calls it an agent. Another...
By Benedict Russell
< 1 MIN READ
ChatGPT Work mode for sales: Chat vs Work and GPT-5.6 explained

ChatGPT Work mode for sales: Chat vs Work and GPT-5.6 explained

July 28, 2026
Most salespeople already use ChatGPT. They ask it to improve an email, prepare discovery questions, research an industry or challenge...
By Benedict Russell
< 1 MIN READ
Quantification formulas: how to put numbers behind customer value

Quantification formulas: how to put numbers behind customer value

July 21, 2026
Most sellers know they should lead with value rather than product features. The difficulty is turning that principle into a...
By Benedict Russell
< 1 MIN READ
Stop starting from scratch: How AI projects improve everyday work

Stop starting from scratch: How AI projects improve everyday work

July 14, 2026
Most people do not have an AI problem. They have a context problem. All new AI projects with the same...
By Benedict Russell
< 1 MIN READ
Value selling in manufacturing software: how AI helps sellers prepare better

Value selling in manufacturing software: how AI helps sellers prepare better

July 7, 2026
Selling enterprise software has changed, and I think we need to be honest about what that means for all of...
By Benedict Russell
< 1 MIN READ
What building a Clay-to-Outreach workflow taught me about scaling outbound sales

What building a Clay-to-Outreach workflow taught me about scaling outbound sales

July 1, 2026
I am a salesperson, not an integration specialist. I understand the commercial problem, the behaviour we need from sellers and...
By Benedict Russell
< 1 MIN READ
How the AI CSP generator helps partners win more renewals faster

How the AI CSP generator helps partners win more renewals faster

June 9, 2026
Most partners know they should have a customer success plan. Very few actually do. Not because they don’t see the...
By Benedict Russell
< 1 MIN READ
How to turn assets into a useful AI sales enablement bot

How to turn assets into a useful AI sales enablement bot

June 3, 2026
An AI sales enablement bot solves a problem every seller knows. You’re prepping for a call, you need a specific...
By Benedict Russell
< 1 MIN READ
How sellers are using NotebookLM to build sharper account plans in less time

How sellers are using NotebookLM to build sharper account plans in less time

May 26, 2026
The account plan that never gets finished Most account plans start with good intentions. A blank template, a few tabs...
By Benedict Russell
< 1 MIN READ
Why most sellers waste meeting prep and how this AI fixes it

Why most sellers waste meeting prep and how this AI fixes it

April 21, 2026
The real problem with sales meetings Most sellers don’t struggle in meetings because they lack confidence. They struggle because they...
By Benedict Russell
< 1 MIN READ
Why data independence is the real unlock for outbound

Why data independence is the real unlock for outbound

April 13, 2026
Most sellers don’t talk about this openly. But everyone has experienced it. You’ve worked through your CRM.You’ve followed up on...
By Benedict Russell
< 1 MIN READ
Sales engagement platforms are transforming GTM execution across revenue teams

Sales engagement platforms are transforming GTM execution across revenue teams

April 8, 2026
The problem with how GTM execution actually works The problem isn’t that sellers don’t have tools. It’s that none of...
By Benedict Russell
< 1 MIN READ
Digital selling was the first step… AI is what actually makes it work

Digital selling was the first step… AI is what actually makes it work

April 1, 2026
Digital selling has already transformed how sales teams operate. The shift from manual selling to platforms like Outreach.io, Salesloft and...
By Benedict Russell
< 1 MIN READ
Find better target accounts faster with AI

Find better target accounts faster with AI

March 24, 2026
Most sellers don’t struggle with outreach. They struggle with who to reach out to. The reality is simple. If the...
By Benedict Russell
< 1 MIN READ
Sales teams are drowning in information. NotebookLM helps you make sense of it

Sales teams are drowning in information. NotebookLM helps you make sense of it

March 19, 2026
Sales teams are surrounded by information. The challenge is turning that information into insight before the next customer conversation. NotebookLM...
By Benedict Russell
< 1 MIN READ
The AI sales coach: the future of cold call training

The AI sales coach: the future of cold call training

March 11, 2026
A sales rep sits at their desk preparing for a cold call. They have reviewed the LinkedIn profile, scanned the...
By Benedict Russell
< 1 MIN READ
How AI is changing prospect outreach

How AI is changing prospect outreach

March 4, 2026
One of the hardest parts of modern selling is not finding prospects. It is reaching them with a message that...
By Benedict Russell
< 1 MIN READ
Use AI to create competitive battlecards for smarter prospecting

Use AI to create competitive battlecards for smarter prospecting

February 24, 2026
Competitive battlecards have traditionally been a marketing deliverable. Built periodically, distributed broadly and rarely updated in time for a live...
By Benedict Russell
< 1 MIN READ
Your LinkedIn Profile Is Killing Deals: How to Fix It Fast

Your LinkedIn Profile Is Killing Deals: How to Fix It Fast

February 18, 2026
Most B2B sellers treat LinkedIn like a résumé. Role title. Company name. Career history. That approach costs deals before the...
By Benedict Russell
< 1 MIN READ
Free vs paid AI in selling: when experimentation turns into execution

Free vs paid AI in selling: when experimentation turns into execution

February 12, 2026
AI has quickly become part of how modern sellers work. Emails, meeting preparation, proposals, follow-ups and internal alignment increasingly rely...
By Benedict Russell
< 1 MIN READ
CRIT: the four-step prompt that turns AI into a real sales partner

CRIT: the four-step prompt that turns AI into a real sales partner

February 4, 2026
Don’t have time to read? Listen to this 5 minute podcast here: https://www.linkedin.com/smart-links/AQEw1Vd6JmDCaQ Most sellers are using AI. Very few...
By Benedict Russell
< 1 MIN READ
Customize AI to work the way you do

Customize AI to work the way you do

January 27, 2026
Introduction AI tools such as ChatGPT, Claude, Copilot, Gemini, and others are now embedded in daily work. They’re used to...
By Benedict Russell
< 1 MIN READ