All Thought Leadership

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What is money all about?

January 07, 2016

Money is obviously important. It is a fundamental cornerstone of modern society. I, however, have never found it very interesting...

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Embedded article: non-intrusive debug

January 04, 2016

New Year greetings to everyone. But, before charging into 2016, I will just hark back to 2015 briefly … On...

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M is for ...

December 24, 2015

This is my last blog posting of 2015. I would like to thank everyone for reading my ramblings through the...

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Embedded email article

December 21, 2015

As the year draws to a close, an article of mine published on embedded.com is possibly the last of 2015....

Verification Horizons

ISO 26262 fault analysis – worst case is really the worst

December 20, 2015

Worst case analysis is often a self-fulfilling prophecy: By preparing for the worst you actually make it happen. In our...

By Avidan Efody

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Apple getting it right and getting it wrong

December 17, 2015

Everybody loves Apple. Well, not quite everybody. I was skeptical for a long time and I am still not uncritical,...

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Video keynote

December 14, 2015

I recently posted some details about my recent travel, when I presented at a couple of conferences. At one, IP-SOC...

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Live long and sauna

December 10, 2015

Some people love them and some people hate them. There is not too much middle ground when it comes sitting...

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Conferences: RTOS performance and a keynote

December 07, 2015

This time of year is usually quite busy for me, presenting at conferences. This year is no exception. I recently...