Thought Leadership

With autonomous technology on the rise, how can automakers face the transformation?

By Paul van Straten
Create the trust your customers need.
Create the trust your customers need.

There is a clear trend in the market for driverless automotive systems: the direction is upwards. Autonomous vehicles’ (AVs) sales are expected to rise sharply after 2030, with an estimated $7T market worth by 2050. Autonomous technology is becoming a reality, but the automotive industry will need to undergo a radical transformation in product development to be able to deliver this kind of innovation in a marketable way.

Consumer demand is changing and self-driving cars are receiving increasing interest from the general public. Progressive levels of driving automation will be seen over the next few years, with increased technical complexity and more sensors in every step, aiming towards full automation. Ultimately, AVs will be computers on wheels powered by Artificial Intelligence in the shape of system-on-chip devices. Actually, software components are expected to account for nearly 30% of the vehicle architecture by 2030. In the meantime, automakers must work hard to create the trust their customers need, or in other words, they need to guarantee the reliability of this new autonomous technology. And for that, they will need the right tools.

Because staying informed and taking appropriate action is key in this sector, we have created an infographic that provides you with an overview of the trends, challenges and possibilities of this revolutionary technology. You can access it for free if you join our community! For automakers, adaptation is critical to remain competitive, even more so in a challenging market environment with intense competition coming from technology players and startups.

In the infographic you will alsolearn how you could turn complexity into a competitive advantage. To bridge the unsustainable gap between software complexity and productivity levels a smarter, integrated approach to vehicle development and manufacturing is needed. When dealing with autonomous vehicles, traditional approaches won’t suffice and automakers will need to fully embrace the power of digitalization. This is why Siemens have developed a comprehensive set of solutions for Autonomous Vehicle Development, covering all key technical disciplines, from chip design to full vehicle validation.

The Siemens Digital Industries Software solutions designed for Autonomous Vehicle Development (AVD) offer an integrated approach of simulation, testing, virtual validation and engineering services, supporting a closed loop development system, all brought together in a comprehensive digital twin. AVD makes use of the latest digital technologies available to help automakers take a leading position in the race for innovation.

Could you imagine using a digital twin of the AV systems on the level of the chip, electronics, vehicle and city infrastructure to enable massive scenario simulation? Optimizing testing and validation processes is now possible with the Siemens Digital Twin solutions. Drive intelligence through your development processes and benefit from an agile, model-based development system with integrated data flows and software-based simulation capabilities. Enable virtual validation cycles to bring insights in ADAS and AV safety performance with a turn-key. Use powerful tools to deliver the safe and reliable autonomous vehicles the world is waiting for.

Get ready to create the trust your customers need with Siemens Autonomous Vehicle Development. We invite you to join our community and download the free infographic to learn more!

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.sw.siemens.com/thought-leadership/2021/03/08/with-autonomous-technology-on-the-rise-how-can-automakers-face-the-transformation/