Ep 29 – The Shift-Left in Supply Chain with Richard Barnett – Part 1
Welcome to the Industry Forward Podcast with Dale Tutt, the show where we examine industry and technology trends with the help of various experts from around Siemens and beyond!
Today, we have the first of a three part series with Richard Barnett, Chief Marketing Officer and SaaS Sales Leader at Supplyframe! Richard brings over 30 years of experience driving growth across enterprise SaaS, supply chain software, and digital platforms. He has led marketing strategy and execution, positioning brands, creating demand engines, and accelerating global expansion.
At Supplyframe, Richard led the transformation in brand and go-to-market strategy after its acquisition by Siemens. Before joining Supplyframe, Richard’s background includes marketing leadership roles at LevaData, GT Nexus, E2open, and i2 Technologies, with a track record of translating vision into measurable outcomes.
Richard, Dale, and I jump into the discussion by getting in to the head of a supply chain manager navigating the disruptions of the last five years. Then, we talk about how supply strategies are shifting and how companies are approaching the “shift-left” of supply chain decisions.
Listen to the podcast to hear about:
- The effects of volatility on complex supply chains
- Why resiliency and transparency will be critical in the future
- Benefits and challenges posed by shift-left methodologies
- And more!
Thanks for listening!
Richard Barnett – Chief Marketing Officer – Supplyframe
Richard brings over 30 years of experience driving growth across enterprise SaaS, supply chain software, and digital platforms. He has led marketing strategy and execution, positioning brands, creating demand engines, and accelerating global expansion.
At Supplyframe, Richard led the transformation in brand and go-to-market strategy after its acquisition by Siemens. Before joining Supplyframe, Richard’s background includes marketing leadership roles at LevaData, GT Nexus, E2open, and i2 Technologies, with a track record of translating vision into measurable outcomes.
Dale Tutt – Vice President of Industry Strategy, Siemens Digital Industries Software
Dale Tutt is Vice President of Industry Strategy at Siemens Digital Industries Software. Dale leads a team of experts to develop and execute industry-specific product and marketing strategies in collaboration with the global product, sales, and business development teams. With over 5 years of experience in this role combined with extensive experience in the aerospace and defense industry, Dale has a deep understanding of the challenges and opportunities facing companies as they embark on their digital transformation journeys.
Conor Peick – Moderator
Conor Peick is a Marketing Professional helping to create forward-looking content for the Thought Leadership team at Siemens Digital Industries Software. Conor collaborates with seasoned industry experts and executives to produce podcasts, articles, blogs, and other forms of content focused on the trends and challenges companies face in the future, and the technologies that may provide solutions.
The Industry Forward Podcast with Dale Tutt
Welcome to the Industry Forward Podcast with Dale Tutt! Join Dale Tutt, Vice President of Industry Strategy at Siemens Digital Industries Software, and host Conor Peick to learn more about the trends, technologies, and opportunities affecting some of the largest and most important industries in the world. In each episode we will be joined by a seasoned expert to dive into the dynamic challenges and creative solutions being developed in a variety of industries to learn how companies are transforming for the future. These experts will tell us about everything from medical devices to heavy equipment and more and explain how each of these industries is approaching digitalization and the digital twin to overcome the hurdles they are facing.
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