Fueling the transformation of automotive with digitalization
Vehicles are not the only thing in the automotive industry being altered by digital technology and software. Many of the processes that make such vehicles, in design, production and beyond, are themselves being transformed with the integration of digital technologies and tools. Such tools, such as the comprehensive Digital Twin, can enable automotive companies and their engineers to shift left, or make key product decisions as early as the design phase.
In this episode of The Industry Forward Podcast, Royston Jones, Global Head of Automotive and Transportation for Siemens Digital Industries Software, and Ryan Martin, Senior Research Director at ABI Research discuss the ways digitalization enables the automotive industry to shift left, and other ways digital technology and the Digital Twin impact the industry across the product lifecycle.
In this episode, you will learn:
- The importance of shifting left in automotive design and beyond
- What technologies enable companies to shift left
- How data plays a role in building a Digital Twin
- The evolution of the Digital Twin over time
Royston Jones – Speaker
Royston Jones is the Global Head of Automotive and Transportation for Siemens Digital Industries Software.
Ryan Martin – Speaker
Ryan Martin is a Senior Research Director at ABI Research with a focus on digital transformation.
Kate Eby – Host
Kate Eby is a Senior Manager in Public Relations and Global Communications at Siemens Digital Industries Software.
The Industry Forward Podcast
Join industry experts to explore the key trends, transformative technologies and real-world innovations that are reshaping fields from aerospace, industrial machinery and semiconductors to pharmaceuticals and beyond. Each episode delivers an in-depth discussion on the dynamic challenges industries are facing and how digitalization driven by AI, software and the comprehensive digital twin is meeting those challenges today and redefining the global industry of tomorrow.


