Ep 31 – The Shift-Left in Supply Chain with Richard Barnett – Part 3
Welcome to the Industry Forward Podcast with Dale Tutt, the show where we examine industry and technology trends with the help of various experts from around Siemens and beyond!
This is the third of a three part series with Richard Barnett, Chief Marketing Officer and SaaS Sales Leader at Supplyframe! Richard brings over 30 years of experience driving growth across enterprise SaaS, supply chain software, and digital platforms. He has led marketing strategy and execution, positioning brands, creating demand engines, and accelerating global expansion.
At Supplyframe, Richard led the transformation in brand and go-to-market strategy after its acquisition by Siemens. Before joining Supplyframe, Richard’s background includes marketing leadership roles at LevaData, GT Nexus, E2open, and i2 Technologies, with a track record of translating vision into measurable outcomes.
In the final part of our discussion, Richard, Dale and I examine the progress of digitalization in industry, structural challenges to greater supply chain collaboration, and how digitalization can help address these challenges before wrapping up with final thoughts.
Listen to the podcast to hear about:
- How secure supply chain collaboration is developing in industry
- Challenges for OEMs and suppliers as they navigate digital transformation
- The importance of a Digital Twin to strategic alignment and dynamic decision making in supply chains
- And more!
Richard Barnett – Chief Marketing Officer – Supplyframe
Richard brings over 30 years of experience driving growth across enterprise SaaS, supply chain software, and digital platforms. He has led marketing strategy and execution, positioning brands, creating demand engines, and accelerating global expansion.
At Supplyframe, Richard led the transformation in brand and go-to-market strategy after its acquisition by Siemens. Before joining Supplyframe, Richard’s background includes marketing leadership roles at LevaData, GT Nexus, E2open, and i2 Technologies, with a track record of translating vision into measurable outcomes.
Dale Tutt – Vice President of Industry Strategy, Siemens Digital Industries Software
Dale Tutt is Vice President of Industry Strategy at Siemens Digital Industries Software. Dale leads a team of experts to develop and execute industry-specific product and marketing strategies in collaboration with the global product, sales, and business development teams. With over 5 years of experience in this role combined with extensive experience in the aerospace and defense industry, Dale has a deep understanding of the challenges and opportunities facing companies as they embark on their digital transformation journeys.
Conor Peick – Moderator
Conor Peick is a Marketing Professional helping to create forward-looking content for the Thought Leadership team at Siemens Digital Industries Software. Conor collaborates with seasoned industry experts and executives to produce podcasts, articles, blogs, and other forms of content focused on the trends and challenges companies face in the future, and the technologies that may provide solutions.
The Industry Forward Podcast
Join industry experts to explore the key trends, transformative technologies and real-world innovations that are reshaping fields from aerospace, industrial machinery and semiconductors to pharmaceuticals and beyond. Each episode delivers an in-depth discussion on the dynamic challenges industries are facing and how digitalization driven by AI, software and the comprehensive digital twin is meeting those challenges today and redefining the global industry of tomorrow.
Listen on:
