The Finish Line: a look at Siemens PLM 2010 Racing Teams

By SusanCinadr

I have an upcoming work trip to Europe at the end of February that will take me to four countries in 12 days. I will be writing more about this including interviews with our channel partners and some of our own Siemens PLM folks, pictures and insights into what is happening in the SMB market. 

Red Bull - RacingMy last stop in London, England provides me with an opportunity to tour the Red Bull Racing facility in Milton Keynes. Siemens PLM is a sponsor of the Formula One team; they use NX and Teamcenter to help develop their cars and improve their performance on the race track.  Expect a post from me about their use of our technology along with some pics of our tour. For now, you can read our case study for more information.

This week, I was speaking with a colleague about my impending trip. Back in 2008, Dora shared a video on Andretti Green Racing and Hendrick Motorsports but we, Siemens PLM, have never fully shared the scope of the race teams that use our software here on the blog. Below is a list of teams from the US and their drivers that use PLM software from Siemens:


Hendrick Motorsports

Dale Earnhardt Jr. #88

Jeff Gordon #24

Jimmie Johnson #48

Mark Martin #5

Joe Gibbs Racing

Kyle Busch #18

Denny Hamlin #11

Joey Logano #20

Red Bull Racing

Scott Speed #82

Brian Vickers #83

Roush Fenway Racing

Greg Biffle #16

Carl Edwards #99

Matt Kenseth #17

David Ragan #6


Andretti Autosport

Marco Andretti #26

Tony Kanaan #11

Danica Patrick #7

Ryan Hunter-Reay #37


KB Racing

Greg Anderson

Jason Line


Wayne Taylor Racing

Max Angelelli

Ricky Taylor

Back when I started my job in 2000, I had the opportunity to meet Mark Bringle, technical sponsor and marketing director for Joe Gibbs Racing. I gave Mark a quick call and asked him about the upcoming start to the season. (NASCAR begins on Valentine’s Day, February 14, in Daytona Beach, Florida) Here’s what Mark had to say:

We’re coming off a good year; Kyle won Nationwide, Logano won rookie of the year and Denny Hamlin finished fifth in the chase. We probably have the youngest group which is good for our future. What Hendrick did last year finishing 1st, 2nd and 3rd was incredible. Some one is going to take Jimmie down.

Mark also shared that JGR is using Social Media to it’s advantage. They now have an “internet guru” named Bryan ‘Boris’ Cook who blogs and tweets from pit row.

Good luck to all the Siemens race teams this year!

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This article first appeared on the Siemens Digital Industries Software blog at