Thought Leadership

In the news

By Colin Walls

It is quite common, as I am sure it is for you, that someone asks me what I do for a living. Most of the time I try to get away with just saying that I work for a software company. If pressed for more detail, I end up explaining what embedded systems are all about. Sometimes, when really pushed, I talk about how I actually spend my time – writing articles, do webinars, presenting at conferences, etc. I have been known to call myself a “professional enthusiast”.

Last week the completion of a couple of my outbursts of enthusiasm …

On Wednesday I went to the IP-SoC conference in Grenoble, France, where I had been invited to deliver a keynote. My topic was the increasing importance of power management in embedded software. If you would like a copy of my slides, please email. In a matter of hours after my talk, a good report, which summarized my key points quite well, appeared here. The organizers of the conference have also posted a video [slides+audio] of my talk here, so you can hear what I had to say:

The website is the foremost resource that many embedded software developers turn to for news and information. So, I was very pleased when the editor accepted my proposal to provide series of articles on various embedded software topics in the months to come. The first one was just published and you can read it here. I am very open to suggestions for further topics.

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This article first appeared on the Siemens Digital Industries Software blog at