The cosmetics and beauty industry has always been on the cutting edge of product innovation, adapting to consumer demands, new trends, and regulations. The industry is facing new challenges due to consumer demand for more sustainable and conscious products. Greener, traceable ingredients are sought after by formulators, and products must be delivered in the best possible packaging.
Cosmetics companies must continue to address rising consumer awareness of health and environmental concerns associated with their products – and they must do so now in the face of new market instabilities. These instabilities are being caused by the growing influence of social media on cosmetics purchasing decisions, as well as growing customer demand for complete transparency on cosmetics ingredients. In fact, 94% of consumers look for alternatives regularly, and 73% are willing to pay more for genuinely transparent brands. Meanwhile, a negative review from a social media influencer has been known to devastate cosmetic product sales.
To maintain the push toward safer, more environmentally responsible products, cosmetics manufacturers must pursue unrelenting innovation in cosmetics formulations and the rapid introduction of new products backed up by accurate, easily accessible product information for customers.
In this on-demand webinar presented by Jill Powers, VP of Consumer Products & Retail Sales at Siemens with 30+ years of experience working in the CPR industry, join us as she discusses the complexities of sustainable beauty. You will gain insight into relevant examples and solutions needed to advance your digitalization path in order to meet the ever-increasing demands of conscious consumers, as well as answers to some of the most frequently asked questions, such as:
- How can we ensure that all our brands are consistent?
- How can we drive sustainability to all our products?
- How can we ensure that my new packages are more sustainable?