A first for Siemens and AWS – a successful live broadcast at CES 2026!
If you attended this year’s CES you witnessed history in the making.
With everything AI these days, no question there were a lot of “firsts” at this year’s show. But what we’re talking about here is a live broadcast by Siemens and AWS that covered two full days of in-depth conversation and touched on over 22 industrial AI and digital transformation topics.
Before we go behind the scenes and learn more about the broadcast, let’s first visit Dr. Roland Busch, CEO and President of Siemens AG. Dr. Busch delivered a powerful keynote to start the festivities.
Roland’s CES keynote address
Where to begin… Roland spoke about how we are entering a new era of technology and industry with AI serving as the backbone. He equated AI to the advent of electricity and how electricity revolutionized the world. Today, industrial AI is the “new electricity” and Siemens is perfectly positioned with both our partners and customers to deliver on a number of innovative and breakthrough fronts.
Most impressive were the guests that joined Roland on stage to talk about industrial AI. It’s clear Siemens is at the forefront of industrial AI when it comes to partners and customers alike.
Jensen Huang, CEO of NVIDIA, discussed the expansion of the Siemens partnership to build a new “industrial AI operating system.” Athina Kanioura from PepsiCo talked about the assembly line of the future and how teams can simulate and upgrade facilities before physical implementation. Another Siemens partner highlighted the launch of nine new industrial copilots designed to streamline manufacturing and operations.
Finally, Bob Mumgaard of Commonwealth Fusion Systems, took the stage and talked about the future of energy. His company is leveraging Siemens technology to accelerate the path to commercial clean fusion energy. Totally breakthrough stuff. Now, more than ever, we need a new energy such as this.
There was a lot more to the keynote. If you’re interested, you can watch the entire address here.
Just as electricity once revolutionized the world, industry is shifting toward elements where AI powers products, factories, buildings, grids and transportation. Industrial AI is no longer a feature. It’s a force that will reshape the next century.”
-Roland Busch, President, CEO Siemens AG
If you’re curious, here’s a Bloomberg TV interview featuring Roland and Jensen at CES as they discuss the Siemens and NVIDIA industrial AI operating system.
Roland also mentioned PepsiCo during his keynote. Our involvement with PepsiCo is undoubtedly changing the modern landscape in the consumer packaged goods (CPG) industry. Here’s a quick video featuring Siemens’ Stuart McCutcheon on how Siemens and AWS are working together to create an industrial metaverse for PepsiCo.
Welcome to the Siemens and AWS broadcast booth
The Siemens and AWS collaboration has been going on for more than a decade. Together, we’ve brought new offerings (SaaS and cloud) to market and together we’ve demonstrated how a successful partnership thrives in this day and age.
So it was just a matter of time before we took it to the next level.
Enter the all-new, first-ever, Siemens and AWS live broadcast at CES. There were just so many moving pieces. So many different groups and teams coming together to work under one unified front. Right away, it was clear we were on the right track as the key stakeholders we invited gladly signed up and showed great enthusiasm. As everything started to come together one theme dominated our planning – customer success stories and sharing these stories to a wider audience.
All of this was based around industrial AI which includes generative AI, agentic AI, and physical AI, but it also extends to the cloud, Siemens Xcelerator, industrial metaverse, digital twin, digital thread, smart manufacturing, and so much more.
It’s about sharing today’s breakthroughs and innovations and how AI is reshaping the industrial and manufacturing landscape.
A memorable, live experience
The goal behind our broadcast studio was to create a central storytelling hub that highlighted Siemens and AWS joint offerings and solutions. We talked about industrial AI in action by bringing together Siemens and AWS leaders, customers and industry analysts. The broadcast essentially explored how industrial AI is transforming the real world – right now.
Hosted by Siemens’ own Magnus Edholm, the format included one-on-one interviews, panel discussions and highlight reels. The tone was informational, passionate and cutting-edge. We wanted to celebrate the innovations of today while sparking curiosity for the future.
The broadcast covered two full days – Tuesday, January 6th from 10:00 am to 6:00 pm and Wednesday, January 7th from 8:00 am to 4:00 pm. All sessions were streamed live around the world on LinkedIn live and YouTube.
Looking back, we provided over 17 hours of streamed content!
I really think this joint team managed to raise the bar with this new format and content and we are truly excited what we are doing together. I love to see the open exchange and collaboration between our teams.”
-Sven Bolthausen, Global Account Director, Amazon Web Services
Watch the broadcast sessions you missed
What follows are the two days of live broadcast sessions at CES. The numbers for live views for the two-day show were impressive and the numbers for on-demand views continue to grow by the day. Currently, there’s been a total of over 390,000 on-demand views.
For your convenience we’ve created a YouTube playlist of all Siemens and AWS broadcast sessions. You can go directly to the Siemens YouTube playlist or view the actual sessions listed below.
2026 Siemens and AWS CES broadcast booth sessions:
How PepsiCo uses digital twins and AI to rethink manufacturing
Host: Magnus Edholm
Length: 21:25
Guest: Athina Kanioura, Chief Strategy and Transformation Officer at PepsiCo
Overview: By combining the real and digital worlds with Siemens Xcelerator, PepsiCo is accelerating design cycles, reducing CAPEX and laying the foundation for self-optimizing factories that continuously adapt to demand, supply volatility and market change – at industrial scale.
The industry disruptors: How Haddy, Siemens and Disney built a 3-D printing ecosystem
Host: Sabastian Wolf
Length: 32:36
Guests: Jay Rogers, founder and CEO of Haddy; Nick Balckburn, Executive Imagineer in Disney’s R&D, Technology and Engineering Department; Marcus Obermeier, Senior Manager for Additive Manufacturing Business Development at Siemens; and Linda Krmbholz, Senior Vice President for Siemens Xcelerator
Overview: See how startup Haddy, Siemens and Disney joined forces to bring large-format 3D printing to theme park environments. A discussion around building successful industrial ecosystems through collaboration, innovation and mutual commitment. The conversation also highlights real-world applications of micro factory concepts, where distributed manufacturing facilities can be established close to customers.
How physical AI is transforming industries: AWS and Siemens on
on manufacturing and robotics
Host: Maria Rueter, Global Partner Management Lead at Siemens
Length: 29:45
Guests: Sri Elaprolu, Director of the Generative AI Innovation Center at AWS, and Dr. Horst J. Kayser, CEO of Factory Automation at Siemens
Overview: Examines the core technologies driving physical AI, including advanced sensor fusion, vision-language-action models and distributed computing from edge to cloud. This session provides actionable insights into how AWS and Siemens are democratizing physical AI, making advanced automation accessible to enterprises of all sizes while driving innovation in autonomous manufacturing.
Siemens and Amazon: The strategy behind industrial AI
Host: Nina Gerer, Executive Comms and Media Relations at Siemens
Length: 22:19
Guests: Siemens Chief Technology Officer Peter Koerte and Amazon Vice President Marty Mallick
Overview: Explores the fundamental difference between consumer AI and industrial AI. The focus is on applying large language models (LLMs) and AI technologies to industrial settings to accelerate innovation, reduce cost and add intelligence to industrial services. Key topics include the deployment of AI copilots across Siemens’ engineering tools from requirements and design to simulation and operations. The discussion also covers Siemens’ development of industrial foundation models trained specifically on industrial data. As Peter explains “consumer AI makes the headlines, but industrial AI makes the impact.”
Understanding agentic AI: AWS expert explains the future of autonomous systems
Host: Magnus Edholm
Length: 15:40
Guest: Sri Elaprolu, Director of AWS Generative AI Innovation Center
Overview: Discusses agentic AI and its transformative impact on industry and breaks down the fundamental differences between traditional AI and agentic systems. Best practices for companies entering the agentic AI space are also discussed including how to start with a meaningful scope ensuring proper data foundations and iterating rapidly before scaling to enterprise level.
Industrial metaverse and AI: Data integration and digital transformation | Siemens and AWS
Host: Magnus Edholm
Length: 16:01
Guests: Emad Mankbadi, Partner Solution Architect at AWS, and Theo Papadopoulos, who leads the Siemens Industrial Metaverse Lab in Munich
Overview: The discussion centers on how Siemens defines the industrial metaverse as a “single pane of glass” where data from multiple sources converges in a virtual environment. Theo shares concrete use cases from Siemens’ Erlangen factory and customer projects. Emad explains how AWS infrastructure supports data collection and semantic knowledge graphs through solutions like Siemens RapidMiner, and discusses technical considerations for edge computing using Amazon Outposts and Amazon Leo satellite connectivity
Agentic AI in action: AWS and Siemens partnership driving industrial digital transformation
Host: Bob Tahmassebi, Global Leader, AWS Automotive and Manufacturing Industry Tech Partnerships
Length: 14:53
Guests: Maria Reuter, Global Partner Lead for AWS collaboration with Siemens, and Brycen Spencer, Partner Leader at Siemens
Overview: This talk explores AWS Marketplace Agent Mode, a conversational AI agent announced at AWS re:Invent in December 2025 which simplifies software procurement across more than 30,000 listings using natural language. Agent Mode autonomously performs data retrieval, provides recommendations, offers side-by-side comparisons and streamlines the entire buying experience for complex industrial software.
AI, robotics and manufacturing’s future: What CES 2026 reveals about
about industrial innovation
Host: Magnus Edholm
Length: 15:40
Guests: Lucian Fogoros, technology journalist covering industry and AI; Kevin O’Donovan, technology evangelist; and Jake Hall, advocate for younger generations in the workplace
Overview: Hear about the major trends observed across the CES 2026 show floor, with particular focus on AI applications in industrial settings. Topics include AI inference at the edge, how AI is transforming robotic flexibility and how 3D printing, software-defined processes, and digital twins are reshaping manufacturing’s image from traditional industrial work to innovative technology careers.
Agentic and physical AI in manufacturing: Siemens and Accenture
partnership insights
Host: Magnus Edholm
Length: 25:35
Guests: Brenda Discher, SVP, Business Strategy & Marketing, Siemens Digital Industries Software and Strategic Marketing Communications, Siemens Digital Industries and Goetz Erhardt, CEO of Industry X, EMEA, Accenture
Overview: A discussion that defines two critical AI categories: agentic AI, which handles cognitive tasks like reasoning and information retrieval; and physical AI, which interacts with and manipulates the physical world through robotics, autonomous vehicles and automated systems. Understand how both forms of AI work together to enable advanced manufacturing capabilities.
From research to reality: Scaling industrial AI
Host: Magnus Edholm
Length: 16:13
Guest: Kal Mos, Executive Vice President, Research & Predevelopment at Siemens
Overview: A discussion on why scaling industrial AI requires more than just the latest technology; it takes the right foundations, close customer collaboration and a clear path from innovation to value. Only then will companies more competitive, resilient and sustainable.
Cloud and AI strategy: How technology drives manufacturing business goals
Host: Magnus Edholm
Length: 13:21
Guest: Brian Frattaroli, Global Industry Strategy and Portfolio leader for Siemens Software
Overview: The cloud and AI imperatives are driving business goals in manufacturing in ways never seen before. According to IDC research, by 2029, more than 50 percent of all cloud compute resources will be devoted to AI workloads. A shift that’s already transforming how manufacturers operate today.
The state of technology: What’s real, what’s hype, and what’s next?
Host: Magnus Edholm
Length: 15:28
Guest: Melissa Harrison, Vice President of Marketing Communication at the Consumer Technology Association (CTA)
Overview: See how CES has evolved from a consumer-focused event to a major platform for B2B technology. Topics include the acceleration of AI implementation, the emergence of quantum computing and the shift from theoretical concepts to practical daily applications. Humanoid robots and physical AI, digital health innovations, energy infrastructure for powering next-generation computing, and how technology is moving beyond the hype cycle are also discussed.
AI, micro-credentials and skills development at Siemens: Building the workforce of the future
Host: Magnus Edholm
Length: 23:49
Guests: Ann Fairchild, Interim President and CEO of Siemens USA, and Dora Smith, Senior Director of Future Workforce Strategy at Siemens Digital Industries Software
Overview: Siemens recently committed to train over 200,000 electricians and manufacturing experts around the world in partnership with more than 100 educational institutions, trade associations and technical colleges. The conversation also touches on Siemens’ program for young talent and the mission to elevate workforce capabilities across ecosystems of customers and partners.
Low-code platforms for industrial digital transformation – Siemens Mendix explained
Host: Magnus Edholm
Length: 15:15
Guest: Edwin Severin, CRO of Mendix and CEO of EMEA for Siemens Digital Industries Software
Overview: A talk that focuses on how no-code platforms enable organizations to develop software faster by bringing business and IT teams closer together. Key topics include moving from disconnected pilot projects to production environments, predictive maintenance and practical implementation strategies.
World’s largest two-wheeler manufacturer Hero MotoCorp adopts
cloud-based product development
Host: Magnus Edholm
Length: 29:10
Guests: Bob Jones, Chief Revenue Officer, Siemens Digital Industries Software, Ozgur Tohumcu, General Manager, Automotive & Manufacturing, Amazon Web Services, Ram Kuppuswamy, Chief Operations Officer, Hero MotoCorp, and Kausalya Nandakuma, Chief Business Officer, Emerging Mobility, Hero MotoCorp
Overview: The world’s largest two-wheeler manufacturer, Hero MotoCorp, adopts cloud-based product development and shares insights into the company’s electric vehicle brand. Discussions around how cloud-based tools support faster innovation, global collaboration and sustainability including carbon neutrality.
Biggest AI bets for 2026: Smart glasses, autonomous vehicles and agentic AI
Host: Magnus Edholm
Length: 15:18
Guest: Jason Hiner, editor-in-chief of The Deep View
Overview: A captivating, in-depth conversation about the evolution and current state of AI, with particular focus on industrial and enterprise applications. The discussion explores three major shifts in AI over the past decade: 1) more capable AI systems operating independently; 2) the emergence of AI agents; and 3) the acceleration of industrial and enterprise AI adoption. While consumers are just beginning to experience generative AI, businesses have been implementing at scale to solve real-world problems.
Overcoming dark data in engineering: AI, digital twins and digital thread agents
Host: Magnus Edholm
Length: 15:17
Guest: Joe Bohman, Executive Vice President of PLM Products at Siemens Digital Industries Software
Overview: In-depth talk on how Siemens approaches AI in three distinct ways: engineering AI (co-pilots embedded directly in design tools); AI fabric (connecting PLM, ERP, and CRM systems); and digital thread agents (automating routine tasks across workflows). The conversation explores the Siemens and AWS partnership for delivering Xcelerator as a Service, and introduces the “CIA” framework – comprehensive, intelligent and adaptive – representing Siemens’ approach to digital transformation.
Unleashing the promise: How Siemens and Commonwealth Fusion Systems are bringing fusion to reality
Host: Dale Tutt, Group VP Global Industries at Siemens
Length: 29:10
Guests: Joe Paluska, Chief Marketing Officer of Commonwealth Fusion Systems, and John Nixon from Siemens Digital Industry Software
Overview: The conversation details how Siemens digital transformation solutions including CAD tools, comprehensive digital twins, and simulation capabilities enable Commonwealth Fusion to design, manufacture and scale fusion technology. The discussion emphasizes how computational power breakthroughs enable solutions to 70-year-old fusion physics problems. Simulation times have been reduced from 54 hours to a mere 82 seconds through AI and advanced processing.
Building AI factories: How Siemens and AWS are solving data center engineering challenges
Host: Nina Gerer, Executive Comms and Media Relations at Siemens
Length: 27:46
Guests: Ruth Gratzke, President and CEO of Siemens Industry, and Joern Tinnemeyer, Vice President of Data Center Engineering at AWS
Overview: Data centers are evolving rapidly to meet the demands of industrial AI. This discussion touches on the fundamental infrastructure shifts required to support AI workloads at scale. Key engineering challenges are explored in detail, including increases in power density from typical 10-12 kilowatt racks to systems requiring 120-140 kilowatts or more. The conversation concludes with perspectives on workforce development and the broader societal impact of AI infrastructure investment.
Industrial AI in practice: From product design to factory floor with Siemens and NVIDIA
Host: Magnus Edholm
Length: 30:10
Guests: Del Costy, Siemens Innovation AI Hub and NVIDIA’s Rev Lebaredian
Overview: Global manufacturing is undergoing a fundamental shift driven by AI, digital twins and advanced simulation. This discussion explores how these technologies are transforming industry. Topics include the power of multi-physics simulation to optimize entire systems, the role of real-time digital twins in manufacturing and how AI is democratizing advanced technology for small- to medium- enterprises.
Agentic AI: The next wave of industrial AI – analyst insights from CES
Host: Magnus Edholm
Length: 14:53
Guests: Linda Krumbholz, Senior Vice President Xcelerator Ecosystem and Marketplace at Siemens, and Stuart Carlaw, Chief Research Officer at ABI Research
Overview: Industry experts and analysts explore the next wave of AI innovation with a deep dive into agentic AI. These systems go beyond prediction and generation to autonomous, goal-oriented action. See how the agentic AI market might develop over the next two years, including the growing role of autonomous systems, edge AI and human/AI collaboration in industrial environments.
Wait until next year!
These are exciting times.
Siemens and AWS made history at this year’s CES with our highly successful broadcast booth. The sessions covered a variety of topics and we always tried to finish each session with “what this means to you” and why this topic has ripple effects across the industry.
Do we plan to take this year’s success and turn it into something even more breakthrough at next year’s CES? Only Siemens and AWS know the answer. But the one thing we do know is the huge demand within Siemens and Amazon to do it again. Whatever we decide, we hope you will be able to join us for unbelievable engagement, breakthrough topics and professional decorum at every turn.
We’ll see you next year. Perhaps as part of our live studio audience?
Scott Salzwedel is a senior communications and technology writer for Siemens Digital Industries. In addition to blogs, Scott writes articles, white papers, videos and various other types of communication for Siemens global partners AWS, NVIDIA and Accenture. He also created and hosted the podcast series “Talking Aerospace Today” and “Cloud Talk Today.”
