A celebration of cutting-edge technology and our success together – Siemens and AWS at Hannover Messe 2025
When it comes to Siemens and AWS working together, there’s an awful lot to celebrate.
On display at this year’s Hannover Messe 2025 was the synergy, innovation and success of our collaboration. Together, we’ve made progress in emerging technologies such as sustainability, digital transformation, AI/GenAI, the industrial metaverse and of course, supporting Siemens Xcelerator.
Our partnership works. In fact, Brenda Discher (in the video below) mentioned that Siemens and AWS are one year ahead of our scheduled goals. An impressive feat when you consider the Siemens and AWS collaboration has been together for just three years. Already we’ve exceeded expectations. At the show attendees were treated to what’s working and why this partnership is so special. All you need to do is see how we’ve impacted industry digital transformation in critical areas such as GenAI and the industrial metaverse.
So much of what Siemens accomplished would not be possible without AWS. AWS provides the global cloud infrastructure including the broadest set of AI services to power the depth and breadth of the offerings available in our Siemens Xcelerator portfolio of industry software.
All of this was on display at this year’s HM 2025. And we’re excited to give you a sense of what happened.
Watch this video highlighting what Siemens
and AWS have accomplished together
“Digital Transformation in engineering: SaaSification as accelerated route-to-market”
If you think SaaS is only for large enterprises, you would be sadly mistaken. Siemens SaaS transformation has opened up opportunities for small- and medium-sized businesses (SMBs) from around the world. In fact, as mentioned in this presentation, 86 percent of all SaaS customers are SMBs. In this talk, Siemens and AWS discuss how Siemens SaaS offerings on AWS provide secure, productive and globally available solutions to the SMB market. And the amazing success that follows!
Presenters:
-Brenda Discher, SVP Business Strategy & Marketing, Siemens Industries Software
-Ozgur Tohumcu, General Manager Automotive & Manufacturing, AWS
-Luca Hillebrand, Founder & CEO, REJOOL
-Chris Brow, Moderator
Before we get started, take a virtual tour
with Siemens “booth navigator”
The entire Siemens booth right before your eyes. Whether you want to visit all of the featured technologies or just one particular area, here’s an easy walk through the entire Siemens booth via a 3-D virtual map. If you’re curious, AWS and Siemens are together inside the Innovation Hub. Plenty of options to click and discover more detail. You’ll get a feel for all the activities we presented at this year’s show. It’s fun and it’s easy.
Take your virtual Siemens booth tour now.
Industrial Metaverse in production lifecycle: AWS at the Innovation Hub.
Another reason to celebrate… Siemens wins the prestigious Hermes Award!
It’s no surprise that multiple awards are given during major industry events like Hannover Messe. But what a surprise for Siemens to win the prestigious Hermes Award.
The Hermes Award recognizes leading-edge innovation that promises to have a meaningful impact on the future of industry. Siemens won for its development of the Siemens Industrial Copilot – the first GenAI product for industrial environments that spans the entire value chain from design, planning and engineering to the final stages of operations and services.
The award was presented during the official opening ceremony of Hannover Messe on March 30, 2025. Here’s the official press release from Siemens.
For details on how Siemens and AWS are working together on the Industrial Copilot, read the article by Jelana Mitic, SVP, Head of Research Automation at Siemens. In this video, Rainer Brehm, CEO Factory Automation at Siemens, talks about how Siemens and AWS are working together to accelerate factory automation.
Next up, the Siemens kiosk at the AWS booth
As we explore new technologies and innovations, it’s important to realize that AWS has had a pivotal role in making many of the Siemens digital transformation technologies a reality.
It’s all about addressing today’s tough challenges whether it’s climate change, energy/resource consumption, industry automation, addressing worker shortages, or just keeping up with changing market demands.
At the AWS booth, we highlighted these Siemens and AWS collaborations:
-Two Mendix GenAI application demos:
Factory Management App: The Evora Factory Management app is an all-in-one solution that effortlessly manages and tracks factory operations. It combines real-time data, ERP, Teamcenter integration and AI-powered insights to streamline workflows and optimize performance not only for one factory, but across the entire factory network. With Teamcenter integration, users have instant access to product details, 3D models, and bills of materials, giving teams full control and transparency.
Visual Inspection App: This vehicle inspection app streamlines quality control with AI and automation. AWS Rekognition detects defects from images, while Amazon Bedrock maps data into the correct fields for accurate documentation. By automating workflows and simplifying processes, the app allows inspectors to focus on delivering high-quality with minimal effort. Managers benefit from a centralized dashboard to track inspections, review progress and manage workflows. This app combines AI, automation and collaboration tools to enhance the entire inspection process.
-Smart manufacturing with virtual sensing
Attendees got to see how the executable digital twin harnesses the groundbreaking technology of Siemens Simcenter Flomaster and how the Siemens Industrial Edge application LiveTwin can be used to revolutionize operations. This is done by integrating real-world data with virtual models for enhanced performance and cost efficiency. Flomaster provides precise simulation models for fluid systems, while LiveTwin enables real-time monitoring empowered by IoT connectivity through the “suite of connectors” and AWS IoT SiteWise Edge running on Siemens Industrial Edge.
-Sony Immersive Engineering
Attendees got a chance to see how XR technologies are finally ready to revolutionize how we design and manufacture current and future products. Real-world use cases were highlighted across the automotive and aerospace industries showcasing how XR is enhancing the design process and driving efficiency, innovation and collaboration.
Cool… Dr. Roland Busch visits Sony’s immersive universe. Sony’s XR head-mounted display (HMD) is a fundamental part of the NX Immersive Designer, an integrated solution that combines Siemens’ NX with Sony’s innovative XR technology to deliver immersive design and collaborative product engineering capabilities.
The technologies on display here are evidence of how Siemens and AWS are taking the concepts or ideas of today and turning them into the game changers of tomorrow.
Did you know? Every third machine worldwide runs on Siemens automation software
In the industrial metaverse, customers experience an immersive, interactive user experience where the virtual world becomes more real than the real world. In the digital world, all information used to describe the physical world can be modeled, simulated, contextualized and verified ensuring the virtual experience accurately mirrors reality.
A few of the innovations we highlighted include:
The Siemens executable digital twin solution based on Industrial Edge.
The Executable Digital Twin: Experiencing the executable digital twin in the industrial metaverse, allows users to interact in an immersive experience and validate their digital twin is performing as planned. Teams can view their digital twin in high-fidelity and interact with it in real time for instant troubleshooting or to detect troublesome bottlenecks. Users can also rewind to pinpoint issues before the occur.
Integration of IT and OT: AWS and Siemens integrate IT and OT, spanning the factory floor to field level. AWS IoT SiteWise Edge supports data management, AI/ML integration and data visualization. Siemens Xcelerator offers Industrial Operations X solutions.
Siemens Industrial Edge: Siemens Industrial Edge offers decentralized edge computing and storage integrating shopfloor and field data with cloud and IT systems. Users are able to leverage a machine-to-edge and edge-to-cloud streamlined experience. Siemens Industrial Edge supports scalable solutions, data integration and cross-domain connectivity.
Generative AI in Automation Engineering: Siemens uses GenAI for automation engineering powered by AWS services which include Amazon Bedrock and Amazon SageMaker. This type of GenAI assists in generating, explaining, optimizing and scaling code – enhancing productivity and efficiency.
Watch the video: Siemens’ Gerhard Kress and Helge Aufderheide of AWS discuss the latest on the industrial metaverse.
The one common denominator at the show –
Siemens Xcelerator
Because Siemens has deep domain experience in a variety of industries we are able offer our customers a broad range of integrated software, automation solutions and services to help them move along on their digital transformation journey.
At the very heart of the digital transformation is our Siemens Xcelerator, an open digital business platform that comprises a curated portfolio of industry software, a continuously growing ecosystem of partners and an evolving marketplace that ensures smooth interoperability between Siemens and 3rd party hardware and software providers. The software, services and support within Siemens Xcelerator provides all the capabilities you need – including our comprehensive digital twin – to transform your current operations into a digital enterprise at a pace that’s comfortable for you and your business operations. Here’s a presentation that helps explain the value behind Siemens Xcelerator and the role AWS is playing.
Now more than ever, speed matters and Siemens Xcelerator enables customers to move at the speed of software to unlock value faster. Siemens Xcelerator was seen throughout this year’s show – no matter where you looked.
On the HM Digital Transformation big stage:
“Realizing the promise of industry 4.0 with AI”
Wow… The powerful one, two punch of combining industry 4.0 with AI. These technologies are already helping to reimagine engineering efforts, enhance operational efficiency and create smart products and services. But that’s just the start. In this keynote, learn how AWS along with Siemens and NVIDIA are using GenAI and agentic AI to create value for our customers. See how we bring together disparate OT and IT industrial data sources and how we use GenAI to help generate insights in real-time to enable decision-making and advanced process automation. 3M shares how they partnered with AWS to launch the 3M Digital Materials Hub – a collaborative service that connects engineers to 3M expertise to help customers innovate faster and design with confidence.
Presenters:
-Peter Koerte, CTO and Chief Strategy Officer, Siemens
-Ozgur Tohumcu, GM Automotive and Manufacturing, AWS
-Jason Langfield, Senior Manager and Product Owner, 3M
-Rev Lebaredian, VP of Omniverse and Simulation Technology, NVIDIA
Siemens stage presentations:
We are happy to report the Siemens and AWS stages were buzzing with activity at this year’s show. Seems there was plenty of interesting sessions regardless of your point of interest. We’ve already talked about the highly anticipated session “Digital Transformation in engineering: SaaSification as accelerated route-to-market.”
Here are other Siemens sessions at this year’s HM 2025.
“Building foundational services to combine the real and digital worlds“
To accelerate innovation, Siemens established Foundational Technologies so business units can consume common core services and focus on the innovative domain solutions customers demand. In this talk, Siemens and AWS describe how core AWS services, including AI, are tailored toward Siemens industrial business units for the rapid launch of customer-focused innovations.
Presenters:
-David Mitchell, SVP, Head of Foundational Services, Siemens
-Holger Wild, Global Account Manager for Siemens, AWS
-Ben Widdowson, Head of Marketing Immersive Engineering, Siemens Industry Software
“The Smart Factory: Unifying operations and information technology from edge-to-cloud”
AWS and Siemens are partnering to address the challenges of integrating operational technology (OT) and information technology (IT) in industrial settings. Our collaboration focuses on breaking down data silos by centralizing the deployment and management of Industrial IoT (IIoT) applications from edge to cloud. In this session, learn how Siemens and AWS accelerate the creation and deployment of scalable IIoT solutions, enabling seamless data flow from the shop floor to the cloud.
Presenters:
-Torben Poertner, Vice President Edge Ecosystem, Siemens
-Maria Rueter, Global Partner Lead for Siemens, AWS
“A shortcut to success: Siemens and AWS take sustainable building operation to the cloud”
Building technology expertise meets cloud know how. See how Siemens smart infrastructure and AWS combine forces to make flexible, cost-effective and energy-efficient buildings accessible for everyone. Siemens Building X initiatives are also highlighted.
Presenters:
-Christian Metzger, Vice President Software Partner Mgmt., Smart Infrastructure, Siemens
-Manuel Zimmerli, Global Account Manager, AWS
“Siemens Xcelerator for Industrial Metaverse and start-up ecosystem”
At this year’s Consumer Electronics Show (CES) in Las Vegas, Siemens launched the Siemens for Startups program with AWS. This presentation highlights how customer JetZero is taking advantage of our program as an innovative and sustainable customer. See how JetZero is getting to scale using Siemens SaaS offerings and services.
Presenters:
-Gerhard Kress, Senior Vice President Xcelerator Portfolio and Digital Business, Siemens
-Helge Aufderheide, Global Solutions Architect, AWS
“Beyond traditional automation: How generative AI and IT/OT integration transform pharmaceutical manufacturing”
Join Siemens and AWS as we explore how the pharmaceutical industry is advancing digital transformation on the shop floor through GenAI and edge-to-cloud integration. Discover how to achieve business agility with flexibility. Hear directly from Siemens and AWS customers who are developing robust, industrial-grade solutions that are built to scale and are future ready.
Presenters:
-Rainer Brehm, CEO Siemens Digital Industries Factory Automation, Siemens
-Ozgur Tohumcu, General Manager Automotive and Manufacturing, AWS
-Dave Tudor, Managing Director, Healthtech and Quality, CPI Pharma
-Christine Brunner, moderator
“Build on cloud, deploy on edge: Secure integration of edge and cloud”
It’s all about building high-performance applications that can process and store data close to where it’s generated, enabling ultra-low latency along with intelligent and real-time responsiveness. Listen in on what Siemens and AWS are doing on the cloud edge. Cybersecurity issues are also discussed.
Presenters:
-Francisco Franco, Strategy and Innovation Manager, Siemens
-Helge Aufderheide, Global Solutions Architect, AWS
“The future of Industry and the value of Software-as-a-Service”
Industry is under pressure and must transform to stay competitive. Digital transformation is key for faster innovation, higher productivity and sustainability. With the business model transformation to SaaS, Siemens and AWS have democratized access to technology for small to medium-sized businesses.
Presenters:
-Scot Gardner, Executive Vice President, Sales and Marketing, Siemens
-Brenda Discher, Senior Vice President Business Strategy and Marketing, Siemens
-Luca Hillebrand, Founder and CEO, REJOOL
-Chris Brow, Moderator
AWS stage presentations:
Let’s stop by the AWS booth presentations. These presentations by AWS and Siemens are presented in a more intimate and personal environment. The discussions after these sessions were deep and meaningful. The range of topics was quite impressive.
“AWS and Siemens – Building an industrial foundation for customer Vivix”
“Siemens Xcelerator for Industrial Metaverse and the start-up ecosystem”
“Digitalization in Pharmaceutical manufacturing”
“How Siemens and AWS partner, Snowflake, provides powerful SAP and IIoT solutions using AI”
Let’s take a tour of our own!
Attendees take in the latest on the industrial metaverse.
Dr. Roland Busch and Del Costy of Siemens visit the AWS booth.
AWS visits the Siemens booth area.
Bob Jones of Siemens takes in the activities at the AWS booth.
Customer Vivix at the AWS presentation stage.
The AWS executive team with Cedrik Neike of Siemens.
Mendix was also at the show for the premier AI-enabled,
low-code experience
Also going on at the show (actually across the street at the Radisson Blu Hotel) were activities presented by the Mendix team. This was an invitation-only event that offered participants a unique interactive experience. Mendix app development on AWS is a key driver for Siemens’ digital transformation. At last count, there were 700 applications in production and hundreds more on the way. Attendees were treated to a deep dive or an interactive tour of what Mendix has been up to – especially in the realm of AI.
Visit the Mendix website for all the details. Here’s a link specifically for Mendix and AWS customers.
Siemens and AWS put on another successful – and memorable show
From the live presentations on the big stage to the many demos and panel discussions. From booth to booth, stage to stage – the Siemens and AWS collaboration was in full operational mode at this year’s show.
On display was the depth and breadth of our software and technology. And how AWS is helping Siemens realize our vision for a more sustainable future. Of course, GenAI with all its many influences and advantages was on display pretty much wherever you stopped to take something in.
No question, Siemens and AWS are at the forefront of helping organizations jumpstart their digital transformation whether it’s through the cloud, the latest SaaS offering or adopting the latest in AI. Once a company does make the shift, employees are more efficient at their jobs and they are free to tackle the more challenging aspects of their work. Suddenly employees have the time, the tools and confidence to innovate and stay competitive – they discover that, with Siemens and AWS they can create without limits.
The show this year was one for the record books. Not because over 4,500 snacks were consumed at the Siemens booth or close to 19,000 hot drinks were served… It’s because of the involvement of so many people from so many backgrounds from around the world. The unprecedented exchange of ideas. And people enjoying themselves in so many different and fascinating ways.
It was, indeed, a five-day concert, I mean celebration of technology and innovation.
