Recent Posts

On winning a World Electronics Achievement Award for our automated driving solution

I’m pleased to announce that the Siemens PLM Software automated driving solution has won the “Innovative Product of the Year…


Which validation, verification and testing method is right for your autonomous vehicle chip project? You may be surprised.

Shift-left testing is a methodology in which testing is performed earlier in the product lifecycle — that is, it is…


Autonomous vehicles: the Chevy Spark problem

Autonomous driving is cool and sexy. Everyone is talking about it. Everyone has an opinion. My German friends say “no…


Automotive IC test technology (that will help you sleep easier)

In my last blog I looked at the product definition process of automotive ICs, using the microcontroller market as an…


Automotive IC design: it’s not a computer science project (it’s art)

“Not a computer science project.” That’s how an automotive IC design manager I worked with once fabulously described what IC…


Mentor Automotive’s DRS360 Autonomous Driving Platform Named “Most Innovative Product of 2017”

I am pleased to report that Embedded Computing Design magazine just named Mentor Automotive’s DRS360 Autonomous Driving Platform the “Most…


The new automotive supply chain is horizontal

We have talked in the past about the new automotive supply chain, and the challenges of system design in automobiles…


5 Things You Didn’t Know About Electric Vehicles

Electric vehicles are getting cool. Thanks to Telsa brand and technology premiumization, and the anticipated Chevy Bolt range estimates, EVs are…


5 Automotive Megatrends

In a recent blog I speculated about Apple’s business model for mobility, and stirred up a hot nest of opinion….


Part 3: Top ADAS issues

These topics to deserve a little more attention so this will be broken into a 3 part series. Part 1:…