Boost automotive engineering efficiency and creativity with automated design innovation
The automotive industry is undergoing rapid transformation driven by evolving consumer demands and sustainability requirements. These trends present both challenges and opportunities for automotive manufacturers. New vehicle technologies, such as advanced driver assistance systems (ADAS) and autonomous driving, electrification, connectivity, and software-defined vehicles, are drastically increasing software content and development complexity.
Simultaneously, market pressures necessitate shorter development cycles to stay in the race and meet fast-changing consumer expectations. In this environment, the time-consuming and costly nature of the traditional development cycle can put you at a competitive disadvantage from the start.
Watch the video to learn how automated design innovation can help you accelerate automotive product development.
The competitive landscape in automotive is rapidly evolving
The automotive landscape is evolving rapidly with heavily invested, technically advanced newcomers who are drastically cutting time to market compared to traditional timelines. This puts you under pressure to innovate faster while also differentiating your brand.
Generative engineering supports the concurrent consideration of numerous disciplines, including styling, software, mechanical, electrical, and electronic systems. In this way, engineers can explore the design space with powerful and quick simulations across all disciplines, avoiding development gaps while boosting creativity to a level beyond human ingenuity alone.
Automate automotive design to eliminate bottlenecks and gaps
Historically, the automotive industry has earned a reputation for being visionary and innovative due to its continuous advancements in technology, materials, safety, and sustainability. However, as software becomes a significant factor, innovation is happening faster than ever.
Keeping up means going beyond traditional timelines and methods by embracing generative engineering augmented by artificial intelligence (AI), machine learning (ML), and immersive technologies. This approach offers several key improvements over customary processes, such as Stronger innovation, shorter timelines, lower cost, and enhanced optimization and creativity.
How can you balance development speed with innovation, cost, and compliance?
Automated design innovation, part of Siemens Accelerated Product Development solution, helps iterate designs faster and drives creativity while meeting engineering and functionality requirements. By adopting this approach, curated from Siemens Xcelerator – our portfolio of hardware, software, and services accessible as a cloud-based SaaS solution, you can accelerate product innovation by 60% to 70%.
With Siemens Accelerated Product Development, you can go faster with AI-driven generative engineering to—
- Rapidly create several viable concepts
- Quickly optimize designs across disciplines
- Automate workflows to boost efficiency
Advance the future of mobility with Siemens Accelerated Product Development.
