Unprecedented change in the automotive industry is opening up a new world of opportunities for carmakers and their suppliers, but also creating new challenges for product development.
Drivers are demanding innovative features from their new vehicles, prompting more companies than ever to enter the race to develop ADAS systems, autonomous and electric vehicles, and with potentially up to 30% of vehicles on the road fully autonomous by 2030, competition is intensifying, no-one can afford to get left behind.
Such new trends bring with them stricter regulatory and homologation requirements. Vehicle safety, security, and emissions have to be brought in line with new, rigorous standards and any failure to do so could result in lost market share and a damaged reputation.
The new path for the automotive industry is being further dictated by political maneuvering. As governments respond to public outcry over climate change, the end of the combustion engine is on the horizon and alternative power trains must be invested in.
In this age of accelerating innovation and exploding complexity, many carmakers are finding that their traditional development practices are no longer up to the task. Siloed documentation and sequential steps simply don’t provide the necessary infrastructure to develop the multi-domain, highly integrated vehicles that the market is demanding.
OEMs need a new engineering approach to enable them to overcome the difficulties of maintaining profits today through traditional vehicle development while future-proofing their business models with next-generation design. To balance the old and new, companies need to adopt a digital approach to drive faster, more cost-efficient development today and accelerated innovation for tomorrow.
Siemens’ Accelerated Product Development provides you with a traceable, auditable information backbone for the entire product ecosystem, seamlessly linking the product definition phase to the development phase to improve time to market. Its state-of-the-art product lifecycle management system leverages functional system modeling and early design validation to enable you to make more informed decisions and better manage change in today’s fast-moving industry.
Download our free infographic to learn more about how Accelerated Product Development can boost innovation to better develop today’s and next-generation products faster with higher quality and lower risk so you can stay ahead of the competition.