Innovative product design: verify using a digital twin

Innovative product design in the world of smart products is more critical than ever to your success. Companies today are facing existential threats as smart products flood the market. The old way of …

Digitalization is key for sustainable shipping success

With the international push to achieve more sustainable shipping and more stringent shipping regulations, the shipping industry—from designers and builders to shipyards and ship owners—faces increasi…

Industry 4.0’s impact on the Generation Z workforce

In Malcolm Gladwell’s Outliers, I came across an interesting observation. Of those listed as the 75 all-time richest people in the world, which included everyone from the Sultan of Brunei and Queen C…

Autonomous vehicles and future highways

Hundreds of automakers and startups around the globe are working on autonomous vehicles so these vehicles can eventually be mass produced. But what challenges do these companies need to overcome befo…

Why does new product development fail 80 percent of the time?

Somewhere between 50 and 80 percent of ideas from new product development fail.

To the outsider, this figure seems wildly exaggerated. But somewhere along the line, this statistic has made…

Virtual testing, validation of autonomous vehicle safety

 
Automakers around the world are looking to mass produce autonomous vehicles, but they must first conquer some big challenges before that mass production can happen.
I recently spoke with…

The product design process: Deciding what to do

The product design process for smart products has many challenges. We previously explored smart product development and some lessons we can learn from Michelangelo. If companies want to have a succes…

Autonomous vehicle technology will rely on software, sensors

Automakers around the globe are designing and testing autonomous vehicles. But what needs to happen before these vehicles hit the road in masses?

I recently had the pleasure of speaking wi…

Building the next generation of electric vehicles

These are exciting times for the automotive industry with drastic increases in market interest and investment for fully electric vehicles, autonomy and connectivity.
In the last decade, the indus…