Develop3D Recap: Transforming the future of design with AI and immersive technologies

At the recent Develop3D Live 2025, Oliver Duncan, Senior Product Manager of Cloud Solutions at Siemens, delved into how artificial intelligence (AI) and immersive technologies are reshaping the landscape of product design. This transformation is made possible by Siemens Designcenter, our comprehensive software suite for product development.
Watch the replay now available on D3D.com: click here
Enhancing efficiency and creativity with AI-powered design
One key focus of Duncan’s presentation was the transformative impact of AI on product development processes that have allowed teams to accelerate innovation, reduce errors and enhance product quality. Siemens next-generation AI design tools, including predictive modeling, generative design, and intelligent workflow automation, are streamlining engineering and design practices.
Immersive engineering: Bridging physical and digital realms
Another key focus of Duncan’s presentation was immersive engineering, which leverages virtual reality (VR) and augmented reality (AR) to merge the physical and digital worlds. Duncan showcased a demonstration of immersive engineering in action, highlighting its real-world impact on product design and development.
Customer spotlight: Tremonia Mobility’s acceleration of product development cycles
To show the practical application of these technologies, Duncan presented a case study of Tremonia Mobility, a company at the forefront of innovation in engineering and manufacturing. By integrating Siemens AI-driven design tools and immersive engineering solutions, Tremonia Mobility has been able to accelerate product development cycles, enhance design accuracy, and deliver high-quality products to market more efficiently.
The design and engineering capabilities in Siemens’ Designcenter suite enable us to documents parts, components and 3D layouts more efficiently concerning breadth and depth and streamline and make processes more agile.
Christian Wünsch, Head of R&D and Product Management, Tremonia Mobility
What is Designcenter?
Siemens Designcenter is the most comprehensive software suite for product development, allowing you to design for your future, from browser to desktop. Accelerate product development with an award-winning software suite that delivers unmatched scalability, flexibility and functionality. Evolve and explore opportunities for rapid innovation by combining the physical world with an AI-enhanced digital twin.
Designcenter enables organizations to shift their design process and bring products to market faster with multidisciplinary CAD/CAM/CAE capabilities in Siemens NX and Solid Edge for designing, validating, simulating, visualizing, manufacturing, and so much more.