Riding the Startup Wave with Forty1 Kitesurfing

By Linh Nguyen

Today, we’re talking to James Crook, the Founder and Managing Director at Forty1 Kitesurfing. James comes from a mechanical engineering background and spent most of his free time on the water. He was a kitesurfer based in the UK who was looking for a way to make a lighter board that allowed the rider to surf out into shallow waters, which would decrease the learning curve for those who were giving it a try for the first time. By employing his engineering background, he was able to look at the particular mechanics of kite board design and come up with something completely new and innovative. 

In this episode, we’ll talk about how kitesurfing works and how Forty1 Kitesurfing got its start. We’ll also learn about the challenges that James faced in the early days of the business, what he’s learned since its inception, how he’s built the networking, and what tools have supported him in turning the idea into reality. Today’s episode will inspire anyone currently on their startup journey, and it’ll probably make you want to catch a few waves too!

A lot of people dream about “one day” starting a business, but many of these dreamers find it hard to carve out the time to actually get the wheels turning. Whether it’s a demanding job, family obligations, a lack of capital, often all of the above, taking that first step isn’t easy. Making the decision to finally move on your startup plan requires drive and dedication, and it imposes a certain amount of risk. When do you know the time has finally come to take the leap?

A common origin story theme for many startups is that the definitive decision to go for it is often made during times of transition. My guest today made the call to take his big leap after the company he was working for relocated overseas. He knew it was finally time to do something about that long-held dream. 

Siemens Startups Program: from idea to market leader with the right tools

Listen to this third episode of Startups: Digitalization to Realization to learn more about the innovation concept, James’s advices for startups, and the role that Siemens played in helping Forty1 Kitesurfing to win the battle between hydrofoils and shallow waters.

Also, you can access this podcast via iTunesSpotifyTuneInRSS, and Stitcher.

Get updates from Forty1 Kitesurfing’s journey and follow them on social media:




Guest: James Crook - Founder and Managing Director at Forty1 Kitesurfing

Guest: James Crook – Founder and Managing Director at Forty1 Kitesurfing

Hi, I’m James, I founded this company early 2017, I am a Chartered Mechanical Engineering, (design, structural and fluid analysis) with a passion for kitesurfing, I wanted to combine these 2 passions to do something great, whilst I may not be able to pull of the greatest of tricks on the water, I can bring new ideas and innovation to the sport, making it more accessible and fundamentally getting people excited about new innovations.  I have built up a fantastic support network to help me with this

Connect with James Crook on: LinkedIn

Host: John Fox: Vice President of Marketing, Mainstream Engineering, Siemens Digital Industries Software

Host: John Fox: Vice President of Marketing, Mainstream Engineering, Siemens Digital Industries Software

John Fox is Vice President of Marketing at Siemens Digital Industries Software.  With previous roles at PTC and Accenture, he has more than 20 years of experience helping companies of all sizes—including startups—develop better products faster and more efficiently with the help of technology. John has a master’s degree in business administration from the Wharton School of the University of Pennsylvania, and a master’s degree in electrical engineering from the University of Pennsylvania

Connect with John Fox on: LinkedIn and Twitter

Pioneers: Startups from Dreams to Reality Podcast

Pioneers: Startups from Dreams to Reality

Ideas alone can’t change the world. It takes grit, and serious funding. In Pioneers, host Kevin Blevins sits down with startup founders to discuss the startup lifestyle- from concept to execution- and the big ideas that fuel these pioneers. From the future of farming to autonomous flight, there’s no frontier too far.

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.sw.siemens.com/podcasts/startups/riding-the-startup-wave-with-forty1-kitesurfing/