Electrolux: Shape living for the better

By William Chanatry

Magnus Edholm, Head of Marketing Digital Enterprise within Siemens discusses with Giovanni Pacini, the Global Director of Digital Industrial Operations of Electrolux how Siemens technologies can support the white goods producer to stay competitive, improve customer experience and remain innovative. Do things right at the first time and stay within minimum cost using Digital Twin Technology.

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This article first appeared on the Siemens Digital Industries Software blog at