All Thought Leadership

Thought Leadership

Why does new product development fail 80 percent of the time?

Somewhere between 50 and 80 percent of ideas from new product development fail. To the outsider, this figure seems wildly exaggerated. But somewhere along the line, this statistic has made...

Embedded Software

Industrial Internet of Things architecture

The flavor of the month [or, rather, of the last few years] in technical circles, and even the general press,...

Expert Insights

Article Roundup: Joining IIoT Strengths, Design Reuse Vs. Abstraction, Hierarchical CDC Verification, Nondestructive Memory BIST & Texas Instruments History of Innovation

Joining forces to strengthen IIoT Design Reuse Vs. Abstraction Raising The Bar On Flat CDC Verification With Hierarchical Data Models...

By Expert Insights

Embedded Software

On the wagon

I confess that I have always had difficulty with understanding people. My instinct is to expect logic and rational behavior....

Thought Leadership

Virtual testing, validation of autonomous vehicle safety

Automakers around the world are looking to mass produce autonomous vehicles, but they must first conquer some big challenges before that mass production can happen. I recently spoke with...

Embedded Software

Some more embedded software tips

Some more tips for embedded software developers. Today I am looking at real time programming, using the C language and...

Thought Leadership

The product design process: Deciding what to do

The product design process for smart products has many challenges. We previously explored smart product development and some lessons we can learn from Michelangelo. If companies want to have a succes...

Expert Insights

Article Roundup: IC Power Management, Cloud-Based Emulation, Generative E/E System Design, Automotive FPGAs & the Black Scholes Formula

Design for Power: An Insider View Cloud makes hardware acceleration more accessible Siemens’ Mentor Applies Generative Design to Electronics FPGAs...

By Expert Insights

Thought Leadership

Autonomous vehicle technology will rely on software, sensors

Automakers around the globe are designing and testing autonomous vehicles. But what needs to happen before these vehicles hit the road in masses? I recently had the pleasure of speaking wi...