Siemens Tecnomatix portfolio at Hannover Messe 2026: The Digital Factory, Live

Hannover Messe is where the future of industry is written. This year, Siemens used the world’s premier industrial stage to demonstrate something extraordinary: a fully connected, AI-powered digital enterprise and Siemens Tecnomatix portfolio, including Process Simulate and Plant Simulation is at the heart of it.

Siemens is not simply participating in the AI conversation; it is leading the Industrial AI revolution. With the breadth to deliver AI end-to-end across the full industrial lifecycle, Hannover Messe is the perfect opportunity to display how you’ll see this in action across industrial software, automation, electrification, and Industrial AI with the right ecosystem of partners to help manufacturers scale with confidence. 

Where industry meets innovation

Every year, Hannover draws thousands of exhibitors and hundreds of thousands of visitors who come to witness the cutting edge of manufacturing, automation, and energy technology. Few presences at the fair are as comprehensive as Siemens, whose booth spans three distinct zones, each designed to take visitors on a different part of the digital transformation journey. From concept planning and product design through to production, supply chain, and energy management, Siemens demonstrates how combining the real and digital worlds and with Industrial AI isn’t just a vision, it’s a deployable reality.

Siemens at Hall 27: Three zone areas, one vision

The Siemens exhibition is organized into three purposefully distinct zones, each offering a different depth of engagement for visitors:

1. Innovation Hub: Explore emerging technologies, which is live and interactive.

2. Deep-Dive Zone: Digital Threads Witness concrete manufacturing planning and simulation solutions mapped to real business workflows.

3. End-to-End Showcase: Digital Enterprise Walk through a holistic, industry-specific journey through the entire value chain.

The Digital Enterprise Showcase: Consumer Packaged Goods

One of the centerpieces of this year’s showcase is the Digital Enterprise for Consumer Packaged Goods, an end-to-end story told through real-world examples from industries including cosmetics and soft drinks. CPG companies face a unique pressure: rising consumer demand for personalization and sustainability, combined with volatile markets and stringent regulations. Yet siloed data prevents the cross-domain intelligence needed to respond at speed. Siemens’ answer is a seamlessly connected digital thread, from initial idea to the supermarket shelf. Once data is connected across product, production, and supply chain, a unified data fabric provides the context that Industrial AI needs to unlock full data intelligence, enabling CPG companies to become faster, more adaptive, and more sustainable.

A standout highlight onsite Hannover Messe will be the Siemens Digital Twin Composer, built on NVIDIA Omniverse, and its real-world application with global CPG leader, PepsiCo. In a landmark collaboration first unveiled at CES 2026, PepsiCo has partnered with Siemens and NVIDIA to deploy the AI-powered digital twin across its supply chain and manufacturing operations. The results speak directly to the scale of what’s possible: 

PepsiCo factory key takeaways:

• PepsiCo achieved a 20% increase in throughput at one of their U.S. Gatorade plants within three months.
• The company estimates a 10-15% reduction in capital expenditures (CAPEX) by virtually validating designs and uncovering hidden capacity.
• An industry-first collaboration between PepsiCo, Siemens, and NVIDIA, announced at CES 2026, sets a new benchmark for industrial AI adoption.
• Siemens Digital Twin Composer, built on NVIDIA Omniverse, enables high-fidelity, real-time supply chain simulation and optimization.
• Digital twins compress facility design and optimization from months to days.

In the demonstration, learn how engineers can design, simulate, and optimize complex factory environments using Siemens’ Tecnomatix portfolio, including: 

• Tecnomatix Process Simulate: Perform dynamic simulations that directly connect to automation control equipment (PLCs) to validate both equipment performance and control logic functionality. 

• Tecnomatix Plant Simulation: Perform system-level simulations to validate process robustness while experimenting with various system configurations to optimize performance and equipment utilization. 

Pop-up Factory: manufacturing that follows CPG demand

Stop by the Pop-up Factory at Siemens Hannover Messe booth, where you can see a living demonstration of a modular, autonomous, and highly flexible production that can be deployed anywhere, close to the end consumer. Rather than a static display, this is a factory visitors can actually run. It connects product, production, and supply chain into a single adaptive system, brought to life through the Industrial Metaverse, including:

• Agent-based control shows how pop-up factories react instantly to demand peaks and operate as dynamic nodes in a distributed network
• Digital Twin Composer identify ideal post-event locations and reorganize facilities for adaptive manufacturing
• Producing closer to demand cuts transport emissions, reduces overproduction, minimizes inventory waste, and lowers energy consumption

PepsiCo will also be featured at Siemens’ customer islands show that the Digital Enterprise is not a concept, it’s already delivering results for global brands. With a digital first approach and Siemens as blueprint partner (alongside NVIDIA), PepsiCo identifies up to 90% of issues before any physical modification, maximizing throughput without building new facilities.

The full PepsiCo story, including Digital Twin-driven warehouse simulation, AI optimization, and connected operational data, is live and interactive. Visitors can see exactly how Siemens enables PepsiCo to identify bottlenecks, increase throughput, and make better decisions across the entire value chain.

Plant Simulation & the AI Copilot

At Station 122, visitors can also discover how Siemens Plant Simulation serves as the ultimate discrete event simulation software for manufacturing engineers, production planners, and logistics managers. It enables detailed digital modelling and simulation of complex manufacturing and logistics systems, before a single physical asset is moved or modified. Customer references at this station include The Absolut Company, Ferrero, and Granado, each demonstrating how Plant Simulation has delivered measurable results across diverse manufacturing environments.

The star of this station is also the Plant Simulation Copilot: a natural-language-driven interface that allows users to model production systems, analyze material flow, run performance optimization, and enhance flexibility, simply by describing what they need.

The future of digital manufacturing at Hannover Messe 2026

At Hannover Messe 2026, Siemens Digital Manufacturing will show that the answer doesn’t require years of experimentation. With the right software, the right AI capabilities, and the right partners, manufacturers can start realizing tangible results today, just as PepsiCo, and many others, already have. 

Stop by Hall 27. Meet the teams building the future of manufacturing. See Industrial AI in action.