Hannover Messe 2026: Siemens and Salesforce Forge a New Era for Aftermarket Business
AI-driven digital transformation from design to service and aftermarket business
Attending Hannover Messe 2026? The world’s leading industrial technology event is just around the corner. Hannover Messe 2026 (April 20–24) is abuzz with innovation, and a standout collaboration this year is the powerful partnership between Siemens and Salesforce for aftermarket business success.
Siemens and Salesforce partnership
Two industry giants – Siemens and Salesforce, are showcasing a transformative approach to manufacturing and aftermarket business with Teamcenter SLM for Salesforce. The app seamlessly connects Teamcenter PLM with Salesforce CRM to unlock unprecedented value. For manufacturers striving to thrive in an increasingly service-driven economy, this connection is a game-changer, promising to accelerate asset monetization, elevate service excellence, and optimize the entire opportunity-to-quote process.
The aftermarket sector holds immense potential for manufacturers, yet many struggle to fully capitalize on it. The challenge often lies in the disconnect between product knowledge and customer insights. Siemens’ Teamcenter PLM (Product Lifecycle Management) is the gold standard for managing product data, from design and engineering to manufacturing and service. It houses the intricate details of every component, every assembly, and every service procedure. On the other hand, Salesforce CRM (Customer Relationship Management) provides a 360-degree view of the customer, capturing every interaction, preference, and service history.
Teamcenter PLM + Salesforce CRM = aftermarket business success
The magic happens when these two powerful platforms converge. By bringing PLM and CRM together, manufacturers gain an unparalleled holistic understanding. Imagine a service technician armed not just with customer history, but with immediate access to the complete digital twin of a product, including its original design specifications, 3D models and animations, service plans, service documentation, maintenance records, and even potential failure modes. This connected knowledge empowers them to diagnose issues faster, provide more accurate solutions, and deliver a truly personalized service experience. This is the essence of service excellence in the digital age.
Beyond service excellence, this connection fuels proactive strategies for asset monetization. With a connected view, manufacturers can identify patterns in product performance, predict maintenance needs, and even anticipate upgrades or replacements. This allows for the development of tailored service contracts, predictive maintenance offerings, and new revenue streams from existing assets. For example, understanding a product’s lifecycle and asset usage data through Teamcenter, combined with customer data from Salesforce, enables manufacturers to offer optimized service plans that extend asset life and maximize customer value. This translates directly into increased recurring revenue and a stronger bottom line.
Enhanced asset monetization extends to customer-facing teams who, armed with comprehensive product knowledge, can proactively identify revenue opportunities. For example, propose valuable product upgrades and facilitate the sale of spare parts. The Teamcenter SLM for Salesforce app also helps streamline the customer experience with a dedicated customer portal. Here, manufacturers’ customers gain a complete understanding of their serialized products, from upcoming maintenance needs to detailed installation instructions featuring interactive 3D visuals and animations. They can even navigate 3D structures to precisely locate and order parts, or engage with AI agents for immediate assistance in resolving product issues. This self-service capability not only empowers customers but also frees up valuable support resources.
The Siemens-Salesforce alliance dramatically optimizes the opportunity-to-quote process. For complex products and services, generating accurate and timely quotes can be a significant bottleneck. By connecting powerful product configurator capabilities from Teamcenter with customer-specific needs and CPQ capabilities from Salesforce, manufacturers can automate and streamline the quoting process. Sales teams can quickly generate accurate proposals for aftermarket services, spare parts, and upgrades, reducing lead times, and getting ahead of competitors. This agility is crucial in today’s fast-paced market, allowing manufacturers to respond to customer demands with speed and precision.
Visit us at Hall 27
At Hannover, you’ll find that the Siemens-Salesforce collaboration is a shining example of digital transformation. Visit Hall 27 – Product, Service, & Aftermarket Business Success to learn how you can bridge the gap between product knowledge and customer insights to not only meet but exceed your goals for aftermarket business. This connected approach is not just about efficiency; it’s about building stronger customer relationships, unlocking new revenue opportunities, and securing a competitive edge in the evolving landscape of modern manufacturing. The future of aftermarket business is connected, intelligent, and customer-centric, and Siemens and Salesforce are leading the way.
Learn how to achieve aftermarket business sucess
Learn more about Siemens digital manufacturing at Hannover Messe 2026
Catch the webinar on Accelerating Aftermarket Business Success
