Siemens and Salesforce are shaping the future of manufacturing
Innovation took center stage as Siemens Digital Industries Software and Salesforce joined forces to redefine how manufacturers approach service and customer experience. On January 15th, 2025, industry leaders gathered at the Salesforce Manufacturing Summit 2025 at the JW Marriott Atlanta Buckhead to explore groundbreaking solutions and forge new pathways in manufacturing.
At this event, Siemens and Salesforce shared their vision of empowering manufacturers to future-proof their businesses by developing and growing their aftermarket business. This transformative approach integrates Siemens Teamcenter® product lifecycle management (PLM) software, which is part of the Siemens Xcelerator business platform of software, hardware, and services, with Salesforce’s Customer Relationship Management (CRM) software, bridging the gap between PLM and CRM, bridging the gap between product lifecycle management and customer relationship management. By breaking down silos between engineering, service, and the customer, manufacturers can enhance customer experiences, unlock new revenue opportunities, and deliver unmatched satisfaction. This partnership provides a clear solution to a common challenge faced by manufacturers: the disconnect between product knowledge and the customer journey, which often slows processes and reduces satisfaction.
The summit also highlighted how Siemens and Salesforce enable manufacturers to monetize their assets and turn aftermarket services into profitable ventures. Many companies struggle to capitalize on service operations, missing critical revenue opportunities. By seamlessly integrating tools and data, Siemens and Salesforce provide manufacturers with the ability to transform service activities on serialized assets into consistent and significant profits.
Sales productivity was another key theme addressed during the summit. By enabling sales teams with the powerful product and service configurator of PLM integrated into the Salesforce Revenue Cloud, Siemens and Salesforce demonstrated how to reduce costs by eliminating the duplication of configuration engines. This solution also addresses a critical pain point: the disconnect between sales and engineering teams which often slows quoting processes and delays deals. Attendees learned how this integration ensures a quick turnaround on quotes while maintaining personalization and accuracy, maximizing revenue potential.
Event highlights
Attendees were treated to an engaging experience that showcased the tangible benefits of the Siemens and Salesforce partnership. The Siemens booth was a hub of activity, offering deep dives into the capabilities of the Teamcenter SLM app for Salesforce. Additionally, the stage presentation, “Grow Your Aftermarket Business and Build Customer Loyalty”, provides actionable insights into how these solutions are reshaping the manufacturing landscape.
The future of manufacturing lies in breaking down silos between engineering, service, and sales. Together with Salesforce, we’re delivering a solution that truly unlocks great new sources of revenue for Manufacturers”.
Dominique Gilles, Global SLM Business Lead at Siemens
Dominique’s statement underscored the event’s focus on creating customer-centric strategies that drive growth and innovation in the aftermarket business. learn more about driving transformation to add new revenue for your aftermarket business here.
At Salesforce, we are committed to helping manufacturing organizations reimagine their businesses with AI, build stronger customer relationships, and unlock new revenue opportunities. The integration between Siemens Digital Industries Software and Salesforce Manufacturing Cloud enables manufacturers to transform their aftermarket businesses. By connecting product lifecycle data with customer insights we enable new asset service lifecycle management capabilities, smarter, more efficient service experiences, and the ability to power AI agents that can better support technicians in the field. Together, we are redefining how manufacturing companies connect, serve, and grow.
Achyut Jajoo, SVP & GM of Manufacturing, Automotive, and Consumer Goods at Salesforce
Looking Ahead: Continued Engagement
While the Summit may have concluded, Siemens and Salesforce are committed to supporting manufacturers in their digital transformation journeys. For those who missed the event, a joint webinar and other collaborative activities are on the horizon, offering further opportunities to explore these innovative solutions.
Take the Next Step to Future-proof your business with customer-centric servitization
The Salesforce Manufacturing Summit 2025 marked a pivotal moment in the evolution of manufacturing. Together, Siemens and Salesforce are shaping the future of manufacturing, empowering businesses to embrace innovation, enhance customer experiences, and unlock their full potential.
We look forward to continuing this journey to digital transformation with you!
