Interested in Growing Your Aftermarket Business?

Join Siemens Digital Industries Software at the Salesforce Manufacturing Summit on January 15th, 2025, from 8 a.m. to 6 p.m. EST at the JW Marriott Atlanta Buckhead. Discover how Siemens and Salesforce can future-proof your aftermarket business with a powerful customer-centric approach to service and sales.

Siemens and Salesforce partnership

Siemens and Salesforce are transforming the manufacturing and aftermarket experience with a powerful, customer-centric approach that connects product knowledge to service operations to boost productivity, drive new revenue opportunities, and enhance customer satisfaction.  The Teamcenter SLM app for Salesforce brings together the power of PLM and CRM in a seamless user experience for sales and service excellence, closing the loop between engineering and the front-office.

Connected PLM and CRM value

Teamcenter PLM software provides service lifecycle capabilities to help you manage information specific to your customer’s products, including design, engineering and manufacturing data. It helps you plan for how the products should be serviced and when, manage service requirements and service planning data including resources and skillsets, author and share service documentation with rich 3D visuals and animations, track service history, and more. Further, IoT tied into PLM can be used to monitor equipment and predict maintenance needs, helping to keep assets running efficiently and to avoid downtime. Service engineering and RAMS, also important elements of PLM, are leveraged to address Design for Service (DfS) initiatives, ensuring your service requirements and sustainability needs are met before you get the product out the door.

Salesforce customer relationship management (CRM) software helps manufacturers orchestrate and track their customer’s interactions, and applies data analytics to support customer relationships. For example, CRM can track customer contracts, warranties, past and current cases, and everything manufacturers plan to sell to their customers. It supplies a unified environment for customer-centric efforts in marketing, sales, service and commerce.

When you connect these world leading PLM and CRM solutions into a single digital thread – you get a powerful solution that will help you accelerate servitization to drive up service and aftermarket revenue while keeping your customers happy.

PLM and CRM knowledge shared through a comprehensive digital thread

A comprehensive digital twin that extends to service and aftermarket customer activity is key to knowing and tracking your customer’s individual asset configurations, requirements, and service history. Integrating the full customer story (CRM) with product knowledge from PLM enhances your ability to handle potential failures effectively, and enables design for service and sustainability. Breaking down walls between design, manufacturing and service will help you to predict, plan and respond to maintenance events, reduce asset downtime, and improve the overall efficiency of service operations, helping you to improve customer satisfaction, and differentiate your business.

Bridging together Salesforce CRM with the power of Teamcenter PLM, your service and aftermarket business is elevated with:

• Customer-centric servitization: Seamlessly connect Teamcenter PLM and Salesforce CRM to enhance service experiences, unlock new revenue opportunities and increase user satisfaction
• Asset monetization: Transform aftermarket operations and differentiate your business by turning service activities on serialized assets into profit
• Sales productivity with revenue lifecycle management: Boost sales productivity and connect sales and engineering teams to maximize revenue potential

Boost asset monetization and sales productivity

Asset monetization opens new opportunities for revenue growth, increasing customer lifetime value and profitability. Many Siemens Digital Industries Software customers are currently prioritizing servitization to grow recurring revenue, with a focus on developing service offerings for their products already on the market. By implementing asset monetization strategies, businesses can effectively accelerate sales of these new service offerings and generate additional revenue streams. Manufacturers who combine an asset-centric and a customer-centric approach to service can maximize the monetization of their serialized assets. This involves strategies such as packaging service offerings to simplify sales, increasing service attach rate in quotes, offering proactive asset service and growing sales of original equipment manufacturer (OEM) parts, packaged add-ons, upgrades and digital services. By focusing on their aftermarket business, they can accelerate growth of high profit sources of revenue and boost customer satisfaction and loyalty. 

Attend the Salesforce Manufacturing Summit

Do not miss out! Register today for the Salesforce Manufacturing Summit and learn how Siemens and Salesforce are shaping the future of manufacturing. Visit us at our Siemens booth to learn more about the Teamcenter SLM app for Salesforce. Attend our joint Siemens and Salesforce stage presentation Grow your aftermarket business and build customer loyalty at 3:15pm in the Phoenix Salon II, 2nd Floor. Hope to see you there!